How a Middle East Startup Took on Uber — and Won

Dubai-based Careem is the ride-hailing king from Morocco to Pakistan. Its success holds lessons for Western startups with global ambitions

Oct 11, 2018 · 15 min read

Fadya Fahad, one of the first female drivers for Careem, a regional ride-hailing service that is a competitor to Uber, in her rented car on June 24, 2018, the first day women were legally allowed to drive in Saudi Arabia. Photo: Sean Gallup/Getty Images

Fadya Fahad, one of the first female drivers for Careem, a regional ride-hailing service that is a competitor to Uber, in her rented car on June 24, 2018, the first day women were legally allowed to drive in Saudi Arabia. Photo: Sean Gallup/Getty Images

By E.B. Boyd

Uber was supposed to take over the world. Investors dueled to stake billions in the company on the assumption it…

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