How Toronto Locals Soured on Alphabet’s Neighborhood of the Future

Sidewalk Labs, a sister company of Google, has a wildly ambitious plan for Toronto’s waterfront. But concerns about Big Tech and privacy are only growing.

Fast Company
Fast Company

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By Jared Linzon

For one of the most contentious pieces of real estate in all of North America — not to mention ground zero for a global debate on data privacy and the future of urban development — it’s really not much to look at. Just a few abandoned silos poking up from an otherwise empty gravel lot, with a few small boats parked along its shores and a two-story blue building that houses the organization at the center of a rapidly intensifying debate.

On October 17, 2017, Canadian Prime Minister Justin Trudeau stood on that derelict gravel lot — shoulder to shoulder with the mayor as well as then-Alphabet executive chairman Eric Schmidt — to announce a plan to turn that parcel of land along Toronto’s waterfront into a smart city project in partnership with Sidewalk Labs, an arm of Alphabet and sister company of Google.

With a promise to “reimagine cities from the internet up,” Sidewalk Labs proposed a future-ready neighborhood with all the latest smart city technologies baked in; an advanced, smart…

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Fast Company
Fast Company

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