IBM’s Quest To Design The “New Helvetica”
The company’s first typeface, called IBM Plex, is free for anyone to use.
Published in
4 min readNov 9, 2017
IBM is no stranger to icons. Over the years, it’s created quite a few: the mainframe computer, the ThinkPad laptop, the Selectric typewriter, the Eye-Bee-M logo. The company hopes its new bespoke typeface IBM Plex, which launched…
