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IBM’s Quest To Design The “New Helvetica”

The company’s first typeface, called IBM Plex, is free for anyone to use.

BY DIANA BUDDS

IBM is no stranger to icons. Over the years, it’s created quite a few: the mainframe computer, the ThinkPad laptop, the Selectric typewriter, the Eye-Bee-M logo. The company hopes its new bespoke typeface IBM Plex, which launched…

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