Inside the Secretly Effective — and Underrated — Way Netflix Keeps Its Shows and Movies at the Forefront of Pop Culture
How the streaming giant presents itself as a TV and movie super fan and uses meme-able, self-aware social media content to keep us watching more
Published in
11 min readFeb 28, 2019
By Jeff Beer
On New Year’s Day, Kim Kardashian West decided to watch a movie on Netflix. With that one click, one of the most popular people on the internet unwittingly joined an already crashing tidal wave of Bird Box meme-ification. Even with 59.6 million Twitter followers, West was late to a very, very big party — and fellow social star Chrissy Teigen let her know it.
