It’s Official: Celebrities Are the New Designers

You’re not imagining it. The hottest fashion labels of our time are from celebrities with a strong point of view, like Rihanna, Beyoncé, and Kanye West.

Fast Company
Jul 31 · 3 min read
Rihanna attends the Fenty Exclusive Preview on May 23, 2019, in Paris, France. Photo: Aurelien Meunier/Getty Images For Fenty

By Elizabeth Segran

For decades, celebrities used their star power to sell fashion, but the clothes…

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