KFC’s Beyond Meat Chicken Is a Damn Miracle

It’s good

Fast Company
Fast Company

--

Photo: Steve Russell/Toronto Star via Getty Images

By Mark Wilson

In a hip hotel in Chicago’s West Loop, nestled among more Michelin-starred restaurants than I can count, KFC has presented me with a carefully plated presentation of chubby chicken chunks on a rectangular white plate. The first is your standard, plain tan. The second, a honey BBQ. The third, drenched in buffalo sauce. And the final features an oily coating of Nashville hot spice.

Sitting amid lavish bouquets of bell peppers, turnips, Brussels sprouts, and other vegetables, I take my first bite of vegan* KFC.

KFC’s new Beyond Fried Chicken will be available in nearly 100 stores in Charlotte, North Carolina; Nashville; and surrounding areas from February 3 to February 23. Produced by Beyond Meat exclusively for KFC, if it sells and customers like it, a nationwide release will follow at an undisclosed date.

Back in Chicago in my fancy tasting room, a 3-foot-tall cutout of the Colonel himself looks on from a green wall as I tried the undressed plant nugget for the first time. My teeth pierce the crunchy fried coating and shred through the meat.

--

--

Fast Company
Fast Company

Official Medium account for the Fast Company business media brand; inspiring readers to think beyond traditional boundaries & create the future of business.