Now Slack Is More Than an Email Killer. It’s a Social Network in Disguise
Slack Connect lets up to 20 companies work in shared channels, escalating the war on email in a new way
By Jared Newman
Slack is trying to take even more conversations out of email by expanding how many companies can chat together at the same time.
With a new initiative called Slack Connect, members of up to 20 organizations can join a single Slack channel, up from two companies per channel previously. Users in those channels can also send direct messages to one another, even if they’re with different organizations.
“Customers that are benefitting from channel-based communications within their organizations will now be able to see that same benefit with anyone they’re working with,” says Tamar Yehoshua, Slack’s chief product officer.
Adding more ways to communicate externally is another big step toward Slack’s long-stated goal of making work email obsolete. But for Slack as a business, it’s also a way to make its service stickier and more profitable amid growing competition from…
