Spotify’s $30 Billion Playlist for Global Domination

How CEO Daniel Ek plans to beat Apple, Amazon, and Google at the music game.

Robert Safian
Aug 14, 2018 · 23 min read
Spotify CEO Daniel Ek speaks onstage during Samsung Unpacked New York City at Barclays Center on August 9, 2018 in Brooklyn City. (Photo by Mike Coppola/Getty Images for Samsung)

For 70 days at the beginning of this year, Daniel Ek and a group of friends competed to see who could cut their body-fat percentage the most. Ek, the 35-year-old cofounder and CEO of the streaming service Spotify, went on a special regimen, which…

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Robert Safian

Written by

Editor of Fast Company, believer in Generation Flux, optimist, family man, delusional hoopster.

Fast Company

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