Spotify’s $30 Billion Playlist for Global Domination

How CEO Daniel Ek plans to beat Apple, Amazon, and Google at the music game.

Robert Safian
Aug 14, 2018 · 23 min read
Spotify CEO Daniel Ek speaks onstage during Samsung Unpacked New York City at Barclays Center on August 9, 2018 in Brooklyn City. (Photo by Mike Coppola/Getty Images for Samsung)

For 70 days at the beginning of this year, Daniel Ek and a group of friends competed to see who could cut their body-fat percentage the most. Ek, the 35-year-old cofounder and CEO of the streaming service Spotify, went on a special regimen, which…

Robert Safian

Written by

Editor of Fast Company, believer in Generation Flux, optimist, family man, delusional hoopster.

Fast Company

Fast Company is the world's leading progressive business media brand, with a unique editorial focus on innovation in technology, leadership, world changing ideas, and design.

Welcome to a place where words matter. On Medium, smart voices and original ideas take center stage - with no ads in sight. Watch
Follow all the topics you care about, and we’ll deliver the best stories for you to your homepage and inbox. Explore
Get unlimited access to the best stories on Medium — and support writers while you’re at it. Just $5/month. Upgrade