Stitch Fix’s Radical Data-Driven Way to Sell Clothes — $1.2 Billion Last Year — Is Reinventing Retail

CEO Katrina Lake’s e-commerce retailer uses data science to find you the best-fitting clothes you’ve ever worn

Fast Company
Feb 21, 2019 · 13 min read
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Stitch Fix founder and CEO Katrina Lake speaks onstage during Vanity Fair’s Founders Fair at Spring Studios on April 12, 2018, in New York City. Photo: Dia Dipasupil/Getty Images for Vanity Fair

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