The Complicated Design Legacy of Jeff Bezos

We talked to more than a dozen designers, many of whom worked with Bezos on Amazon’s most important products, as he steps down as CEO

Amazon CEO Jeff Bezos holds a new front-lit Kindle Paperwhite 3G reading device during a press conference on September 6, 2012 in Santa Monica, California. Photo: David McNew/Getty Images

By Mark Wilson

Amazon can squeeze a lot into a box.