The Power Of Moments: Why Certain Experiences Have Extraordinary Impact

Fast Company
Oct 4, 2017 · 10 min read
[Photo: Flickr user emilykneeter]

BY CHIP HEATH AND DAN HEATH

In our lives, there are some moments we will remember for decades, and others that expire almost as quickly as they arrive. Moments are not created equal. That’s a simple, even obvious, insight, but in many aspects of life, we ignore it completely.