The Trader Joe’s YouTube Channel Is Unexpectedly Amazing — and Very Weird

In an irony-saturated culture, Trader Joe’s points a way forward — by being itself

Fast Company
Jul 29, 2019 · 4 min read
Photo: Joe Raedle/Getty Images

By Joe Berkowitz

One does not simply walk into Trader Joe’s on a Sunday afternoon. At least not without a stiff cup of coffee first. During high-traffic hours, the crowds can…

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