Member preview
Psst...there’s an audio version of this story. Upgrade to listen.

The War To Sell You A Mattress Is An Internet Nightmare

Why did Casper sue a mattress blogger? A closer look reveals a secret, multimillion-dollar battle to get you into bed.

BY DAVID ZAX

One day in the spring of 2016 I mentioned to a friend that I needed a new mattress. Mine was a sunken hand-me-down that had become…

This story is for Medium members.

Medium curates expert stories from leading publishers exclusively for members (with no ads!).

Already have an account? Sign in.

Join Medium to read this story.

Sign up with a free account to read this ad-free selection curated from Fast Company.

Already have an account? Sign in.