The War To Sell You A Mattress Is An Internet Nightmare

Why did Casper sue a mattress blogger? A closer look reveals a secret, multimillion-dollar battle to get you into bed.

David Zax
David Zax
Oct 17, 2017 · 23 min read
[Source photos: gilas/iStock; yotrak/iStock; JANIFEST/iStock; g-stockstudio/iStock]


One day in the spring of 2016 I mentioned to a friend that I needed a new mattress. Mine was a sunken hand-me-down that had become…

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David Zax

Written by

David Zax


Fast Company

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