We’re All Being Manipulated by A/B Testing All the Time

The web is being reshaped by the ubiquitous practice—and it’s a serious ethical problem

Credit: AndSim/iStock/Getty Images Plus

By Katharine Schwab

Testing out solutions is a core part of the design process, and on the web, that often happens in the form of A/B testing: Designers show one group of users design A, another group…

This story is just a click away.

Sign up for a free Medium account to read this story from Fast Company. Plus, get one more story in your member preview this month.

Already have an account? Sign in

Join Medium to read this story.

Sign up with a free account to read this ad-free selection curated from Fast Company.
Already have an account? Sign in