Why the Twitter Brand Needs to Get Off Brand Twitter
The official corporate Twitter account’s chirpy tone would be funny if it weren’t for all the Nazis, racism, sexism, and general abuse that runs rampant on the platform
Published in
4 min readNov 30, 2018
By Jeff Beer
Australian journalist Asher Wolf has been in near constant chronic pain since 2016, and since being diagnosed with a list of conditions including fibromyalgia, she has written extensively on her experiences navigating the health care system. Yesterday she tweeted, “Alright, I’m going to live tweet this ER experience because it’s already horrible.” Twitter responded with a glib joke. And when I say Twitter, I don’t mean it in the catch-all “Fox canceled Brooklyn Nine-Nine and Twitter is angry” way.
I mean, Twitter, the actual company and host of the platform Wolf was communicating on.
