This is FF.

It’s an experimental project on low barrier creation (#lobarc) that believes everyone on the internet is:

— reframing their snapchat stories six times before posting

— taking their instagram photos with DSLRs

— storing countless unpublished Twitter drafts on their iPhones

— etc. nauseating internet perfectionist activity (dw, you’re not alone, we do all this crap too)

We believe it’s time to get down to brass tax, or tacks, or whatever. It’s time to just let the content flow, to make and create and not think too much before pressing publish—it’s time for some #lobarc!

The first two posts of which are below for your rabid binging:

Photos From a Field at Night {FF}

Analog Watchfaces on smartwatches are dumb {FF}

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