Why Fayre Is Set for Success

See how Fayre has grown since the project started and discover the bright future that is yet to come

Fayre Labs
Fayre
4 min readMar 28, 2022

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Our global NFT marketplace and community for brands and fans has grown from the seed of an idea into a fully-fledged NFT company in a short space of time.

Within less than a year, Fayre has developed its vision as a major NFT player to bring brands into Web3 and strengthen their relationship with their fans.

Our $FAYRE utility token, the currency of our ecosystem, will soon go live. Its advantages include staking for governance rights and reduced transaction fees in our Marketplace.

We have raised more than $4.5 million in funding so far. Our public token sale was successfully completed and the TGE will take place this week.

Team talent

As everyone knows, a product is only as good as the team behind it. At Fayre we have built up our talent from a small core to a strong group of over 40 highly-skilled, creative professionals, between staff and agencies, on three continents. Recent new hires include experts in partnerships, marketing and crypto. You can read about more of our brilliant Fayre team here.

Brand identity

Our branding has always been bold and unmistakable, and recently we revisited our visual identity to create a more futuristic look, which fits our focus on Web3 and metaverse. Playful and disruptive, shiny and sparkly, with 3D holograms. You can find out more about it here.

Perfect partners

In terms of partnerships, we have already announced some big names, such as RCD Espanyol, and more will be coming soon. We have organised merch and NFT giveaways for RCD Espanyol fans with special promotional activities at matches.

We have also established partnerships with the North American Rugby League, the International Professional Pool Association (IPA) and MoonPay, the global payment solution provider for cryptocurrencies.

Fayre founder, Luis Carranza, says: “We’re working on combining digital with physical products. Allkind Vegan is a client — we’re creating metaverse versions of their shoes, and linking this digital footwear to Allkind’s Shopify, so that customers can get a physical version as well when they buy digital. There are lots of exciting new Web3 projects coming.”

LOOKING TO THE FUTURE

Our TGE will take place this week and we are about to make the exchange announcement. The Fayre Marketplace is in its final phases of development and testing and is about to be launched.

Fayre’s future is bright — let’s take look at what’s coming next.

Marketplace

On our easy-to-use Marketplace, users will be able to make transactions with reduced, or even zero, fees.

Our Marketplace will provide a venue for buyers and sellers to trade NFTs, thanks to seamless bridges across Ethereum, BSC and Polygon networks.

In addition to offering lower transaction fees, one of the most valuable advantages of Fayre’s Marketplace is that all projects are verified.

Dashboard and App

Our Brand Dashboard, along with its companion app, will bridge the gap between digital and physical retail, providing a gateway to Web3 and beyond.

Brands can offer NFTs to a community of their most loyal customers, by creating decentralised loyalty programs using the Dashboard app, thereby opening up new forms of brand engagement.

“We aim to offer a gateway for brands, teams and celebs entering the Web3 space, so we help them with everything from strategy and design to minting, managing and roadmap,” explains Luis Carranza.

FayreCard NFT

Another of our products, the FayreCard NFT, in Standard and Premium versions, will be launching soon.

Each type of membership allows you free transactions up to a certain value, as well as benefits such as early access to new features and partner promotions, prior announcements about collections, and other exclusive advantages.

P2E, esports and metaverse

Further ahead, play-to-earn (P2E), where fans earn from playing video games will be another key part of our future development.

“We have a few P2E projects in the Fayre ecosystem at the planning stage. One is an avatar fighting game and others include esports racing. The starting point will be accessible to more people,” says Luis.

Esports and metaverse are key aspects of Web3, bringing together the utility of NFTs with the immersive power of VR and AR technology. Fayre users will be able to enjoy this and other features.

“We’re going big on esports activations. We see NFTs, metaverse and esports as technologies which will converge in the future, so we’re exploring this space.”

“Building a metaverse or two is on-brand because it provides value to brands and our ecosystem,” says the Fayre founder.

The future for Fayre is filled with a wide range of exciting plans and projects for the platform, centered around NFTs and their utility and adaptability to many scenarios for brands. As Luis comments: “We want to play a major part in the Web3 movement, so everything we’re doing is about our aim to bring 10 million new people into the NFT space.”

NEW EXCITING ANNOUNCEMENTS COMING ALL THE TIME!

For more information about the Fayre ecosystem, go here.

Find out more about $FAYRE token

COMMUNITY / ANNOUNCEMENTS /TWITTER / REDDIT/ INSTAGRAM

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Fayre Labs
Fayre

The coolest NFT club. We bring creators, brands and fans together by providing them with easy-to-use tools to leverage the NFT world.