2030: the future of retail
A new selling attitude and the construction of a retail image
The thought pattern of the customer has changed dramatically in recent years.
Today is yesterday.
With the advent of digital technology we can connect thousands and thousands of people with just one clic, with the knowledge evolved and the most powerful relationship tools in your hand. The web experts exchange information, content, emotions, ideas, projects, goods and services with method and efficacy. Times have changed and so the ways of thinking.
The stores will be transformed into something different. The advent of the digital model and the creation of a new way of thinking attract the customer.
In the shops we need to optimize the selling attitude.
Missing a participatory communication and engagement with our client: abandoned and not included.
Sales are not effective because they are trying to sell an asset and/or service but they don’t understand the customer.
Our client is full of doubts and stimuli to which it is hard to say no. The seller must be really good at anticipating a sale, pushing the transparency of negotiations.
Sometimes the crisis is generated by our behaviors that alienate customers in search of new emotions and entanglements for themselves.
The innovation also leads into having to draw our selling point in an image that reflects our emotions and those of our customers, more and more selective, doubters and critics.
Innovation leads us to know yourself and then learn our store, that will be a reflection of our values. A store with innovative design, with colors and lights, which enhance our target customers and ourselves in the first place. Our environment will be a very personal one, with techniques of visual merchandising and design in line with our values and emotions.
The construction of your retail image requires uniqueness.
A color, a light, a product or service is nothing if not paired with your mind, your heart and your passion.
The creation of your image is the beginning, in order to give shape to your dreams and those of your customers. Imagine you create a custom shop, with an environment and atmosphere where everything is synonymous of elegance, uniqueness and originality. Everything is designed to enrich the most of your emotional state and also the participants one. The colors, the lights, the design, the organization and the personal development will be the symbol of a store that reflects your goals and your dreams.
Do not be one of many, but the promise to your customers.
This blog is written by the members of the FBDA / GROUP team. Learn more on www.fbdagroup.org.
