Instagram’s Fatphobic and Sexist Advertising Has Gone Too Damn Far

No matter how many times we hide ads about weight loss and shapewear, Instagram keeps bombarding us.

Gillian Sisley
Fearless She Wrote

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Shapermint Facebook video advertisement

For the last couple of years, I’ve begun intentionally clearing up the sexist ads on my Instagram feed.

Because I’m a woman, a lot of these ads are related to weight loss or products that help women appear slimmer. The biggest ones I see, on repeat, are ads about shapewear.

For some women, shapewear makes them feel more comfortable and confident in their clothing. And, by all means, go for it. Whatever makes you feel sincerely happy and comfortable in your own skin is something I 100% support!

I personally don’t like to use shapewear — not anymore, at least. I used to, don’t get me wrong. But I didn’t wear it for me — I wore it because I felt I had to. These days, I find shapewear unenjoyable, and have shifted to choosing comfort over “fashion" in recent years.

Plus, I have a muffin top and, as controversial as it may be, I don’t hate it. In fact, I think my muffin top is cute. It’s part of my body, it’s always been there, and I’ve learned to just love my body for exactly how it is, because it’s doing its best and that’s pretty damn good in my eyes.

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Gillian Sisley
Fearless She Wrote

Professional Storyteller working at Meta ♾️ Tea drinker. Insatiably curious. Writing about relationships, adventure & embracing vulnerability as a superpower ✨