Nike made a plus-sized range and middle-class white women are furious

Because body acceptance is only for their bodies, apparently.

Kacy Preen
Fearless She Wrote

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Image via Pexels Library

Nike has created a women’s plus-size sportswear range, and it is genuinely plus size: the line goes up to UK size 32, and it looks as good as their straight-size range. The clothing is modeled by women who are larger than what passes for “plus-size” in most fashion campaigns (although they might not be a size 32 — but I can’t say for sure). And in order to display it in their stores, Nike is using a plus-sized mannequin — an actual, plus-sized one. Nike is clearly responding to a gap in the market, and who could criticise the promotion of healthy activities to women of all sizes, eh? As it turns out, the Telegraph:

The article is paywalled, but you can see the first two paragraphs without a subscription, which set the tone for the entire piece. I, regrettably, read the whole thing, and I will never get those three-and-a-half minutes of my life back. It’s… not very nice. It claims to be factual, and to care about us poor ladies being hoodwinked into piling on the pounds by the nefarious fat acceptance movement, but is really just…

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Kacy Preen
Fearless She Wrote

Journalist, author, feminist. Reading the comments so you don’t have to.