Remarkability lasts only as long as others want it
Can you name Billboard’s Year-End Hot 100 top single of 2012? Likely not.
My guess is it was probably just somebody that I used to know…
And if we’re being honest, you and I might not remember it without consulting Google. Or our friends. Or maybe our moms.
Is that a bad thing? Not necessarily.
But it’s not a great thing, either.
You might bust out every word to that particular song if it came on the radio. But can you name other songs from the artist?
Remarkability comes and goes in the music industry just as it does in business, sports, politics, books, and art.
We’re stunned for a moment or two or ten by uniqueness, but eventually, the awe wears away and we move on.
So what do you do if you’re on the other end? What do you do if you’re the one that people move on from?
Perhaps you roll over and accept defeat. Perhaps you just say, “well, I had my 15 minutes of fame.”
Or you can get back to it and be remarkable yet again. Do something new. Do something different. Do something worth buying into.
If you don’t, you can kiss remarkability goodbye.
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