What is Feather?

Useful answers, paired with useful data

Gregory Worrall
The Feather Blog
3 min readJun 12, 2017

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Marketers are constantly reinventing their processes so that they can solve increasingly complex problems. Feather utilises machine learning and data analysis to automate marketing processes and reveal new insights so that you can free up your time while Feather does most of the heavy lifting.

Feather learns from you as you use it, as time goes by it’ll provide an increasing amount of value as it teaches itself using its own findings and predictions, as well as any manual input you provide.

If you’re interested in trying Feather, please sign up to our waiting list and we’ll invite you to our Closed Beta as soon as we can.

If you’re already participating in our Closed Beta, you’ll have access to our first module, Feather Capture, a collection of lead capturing and feedback gathering widgets that you can embed into your website in order to capture email addresses in order to grow your mailing list, and then module by module, we’ll release our artificially intelligent tools, starting with our predictive social media marketing suite, Feather Inspect.

In modern marketing, most of our decision making can be influenced by the analysis of data and in an age where we have a healthy surplus of useful data, it’s becoming increasingly difficult for anyone who isn’t a data scientist to make any sense of it.

Inspect analyses social networks over time in order to predict how well your copy/keyword will perform and suggest improvements so that you can reach as wide of an audience as possible. Inspect will also keep you informed on how well you’re doing, how you could improve and if you’re close to hitting any configured milestones.

Google AdWords & Facebook Ads are primary sources of marketing for any modern business and Inspect will also monitor and advise you on how you could reach new customers using these services.

We want Feather to feel like a member of your team, so we’re putting a lot of effort into ensuring that Feather is as conversational, friendly and easy-to-use as possible.

We’re constantly conducting market research to ensure Feather is solving the right problems in the right ways. We do this by gathering feedback on our ideas within our focus group, we currently have over 500 people in our focus group and we’re always trying to expand it, so if you’d be interested in helping us make product design decisions, we’d love to have you in Feather’s focus group.

We’re an AI startup from the UK, we’re newcomers to the ecosystem, so any press or any publicity via sharing this article are incredibly helpful and very appreciated, especially at this early stage 🤖 🇬🇧

Want to chat? Feel free to drop us an email: greg@getfeather.org 📝

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