Social personas and your business

Social media marketing is a tricky thing to master, tools like Buffer and Hootsuite can help you automate a lot of it, but it’s still very easy to get overwhelmed.

When running an early business, it’s common practice to create an account for that business on every social network under the sun, but this can easily lead to you feeling burnt out due to having way too much to manage.

The best approach to social media marketing is to realise which social networks match what your business does.

Each type of business has its own type of persona, with a user-base persona to go along with it, fortunately for us, social networks can align with these personas quite well, at Feather we use Twitter and LinkedIn, that’s because we’re a SaaS product that provide customer intelligence software to businesses, which means we need to be where small-business/startup CEO’s and team managers are, and that’s Twitter and LinkedIn.

If you’re a fashion or photography orientated company, you should be concentrating on Instagram and Pinterest, sharing your content there.

If you‘re a local services orientated company, concentrate on Facebook and interacting with locals via Facebook Groups.

If you own a coffee shop, use Twitter and Instagram to share photos and interact with customers.

If you’re a freelance illustrator, concentrate on Twitter and Tumblr.

Every social network has a persona, concentrate on the ones that match your businesses persona. It’ll save you getting burnt out updating 10 different social networks.

If you run a company, you should make sure you know your customers, Feather can help you do that, feel free to reach out if you need help: greg@getfeather.org