Table of Contents

www.featherlaundry.com

Series Introduction

November 15, 2015β€Šβ€”β€ŠYou Can’t Half-Ass a Startup

January 3, 2016β€Šβ€”β€ŠHow I’m Starting Over

January 12, 2016β€Šβ€”β€ŠWhat it Means to Bootstrap

January 18, 2016β€Šβ€”β€ŠBringing Structure to this Series

January 25, 2016β€Šβ€”β€ŠOops. Had to Change the Company Name

January 30, 2016β€Šβ€”β€ŠAuditing the Customer Experience

February 1, 2016β€Šβ€”β€ŠJanuary Summary

February 3, 2016β€Šβ€”β€ŠRealization: I Need a Sales Plan

February 4, 2016β€Šβ€”β€ŠWhy a Startup Should Never Start as a C-Corporation

February 8, 2016β€Šβ€”β€ŠViability is Subjective

February 11, 2016β€Šβ€”β€ŠWhy I Created an S-Corporation

February 15, 2016β€Šβ€”β€ŠA Quick Glance at My Marketing Strategy

February 18, 2016β€Šβ€”β€ŠUnexpected Launch Delays

February 20, 2016β€Šβ€”β€ŠOpen for Business on Facebook & Instagram

February 24, 2016β€Šβ€”β€ŠThe Search for Customer #1

February 25, 2016β€Šβ€”β€ŠThe Virtuous Cycle of Attention and Trust

February 28, 2016β€Šβ€”β€ŠCustomer Lifetime Value

March 1, 2016β€Šβ€”β€ŠFebruary Summary

March 3, 2016β€Šβ€”β€ŠWhy I’m All-in on Instagram Ads

March 5, 2016β€Šβ€”β€ŠHow to Categorize Expenses for Your Startup

March 8, 2016β€Šβ€”β€ŠHow Medium’s Design Solved My Problem

March 14, 2016β€Šβ€”β€ŠWhat Happened in the Last 9 Days

March 17, 2016β€Šβ€”β€ŠClarifying the Milestones

March 22, 2016β€Šβ€”β€ŠFeather’s Advertising Results and Conversion Metrics

March 26, 2016β€Šβ€”β€ŠWearing Every Hat is No Joke

April 2, 2016β€Šβ€”β€ŠMarch 2016 Report

April 8, 2016β€Šβ€”β€ŠOops. My Prices Were Too Low

** New posts are added to this list when they are published.**


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