Feather Laundry

Oops. My Prices Were Too Low

Although I’m pleasantly surprised with gross sales so far, I actually lost money on my biggest transaction…

March 2016 Report

March was pleasantly surprising. We got 14 new customers, 13 of which came directly from our Instagram ad campaign. The other…

Wearing Every Hat is No Joke

When I started this company, my plan was not to do the laundry myself but outsource it. Deep down I knew that…

Feather’s Advertising Results and Conversion Metrics

Let me preface this with saying that this data only represents only a few weeks of having customers. Also, that these numbers are skewed because I put all of my effort into one platform: Instagram. I have 0 conversions from my other…

Clarifying the Milestones

As I approach my 3rd major milestone, I’m beginning to have a better idea of the timeline for each one. I’m not…

What Happened in the Last 9 Days

When I started this series I thought that committing to writing on a tight schedule, specifically once…

How Medium’s Design Solved My Problem

Recently I watched a snapstorm (several snaps in a row on Snapchat) from Mark Suster where he…

How to Categorize Expenses for Your Startup

I’ll cut to the chase — reverse engineer your income tax return. If your expense…

Why I’m All In on Instagram Ads

This decision is based on instinct more than data, because frankly, there’s not enough data. For…

February Summary

The story for February is that I spent a lot of money. Total expenses for the month came in at $2,119 with no income. But boy did…

Customer Lifetime Value

I got my 1st order! But not until after I had spent $150 on Facebook and Instagram ads. Of course, it is just one…

The Virtuous Cycle of Attention and Trust

I like to think of myself as a student that not just learns by consuming content but…

The Search for Customer #1

I would be lying if I said I’m not starting to panic a little bit. I’m beginning to get a real sense of the…

Open For Business on Facebook & Instagram

I hit my first milestone today: my laundry delivery company is open for business in…

Unexpected Launch Delays

I have not been able to move at the speed I would like because of unexpected delays. For example, I still have not…

A Quick Glance at My Marketing Strategy

I am so close to launching I can taste it. I’m feeling a flurry of emotions but that’s…

Why I Created an S-Corporation

Recently I wrote Why a Startup Should Never Start as a C-Corporation. But I really didn’t discuss why I…

Viability is Subjective

My website sucks. I’m not ashamed to admit it. I don’t like it. I think it needs to be redone on a different platform…

Why a Startup Should Never Start as a C-Corporation

Realization: I Need a Sales Plan

Yesterday I got a taste of what it is really like driving for Uber, and now I feel a lot more urgency…

January 2016 Summary

I don’t really have the energy to write a full post tonight. Here is a snap shot of my budget as of January 31st —

Auditing the Customer Experience

As I get closer to opening my business to the public, I am going through a process of auditing the…

Oops. Had to Change the Company Name

Last week I laid out my plan for opening my new business, Laundry Loop, in Dallas, Texas. My…

Bringing Structure to this Series

The purpose of this blog is to bring public accountability to my work. As I am going through the…

What It Means to Bootstrap

It’s been a rough week. I should’ve posted this a few days ago but I’ve been scrambling. I want to quickly go…