Free white paper: Product Roadmaps — a Product Team’s Friend or Foe?

How software product teams build and use product roadmaps

Jess Ryan-Smith
Product Demand Intelligence in SaaS
2 min readNov 23, 2016

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Download it here

Product roadmaps can be an incredible communication tool but using them effectively and capturing the data that informs the roadmap in the first place can be a real challenge for product teams.

In this white paper, the research team at Receptive have explored how software companies use roadmaps because we are always amazed by the different approaches and attitudes we encounter.

Inside this free white paper you will learn:

  • How the stakeholders you talk to when creating your product roadmaps affect how positive your company feels about the document;
  • Why using deadlines in roadmaps can lead to confusion galore;
  • How sourcing data from inside your company is just as important as gathering information from external stakeholders;
  • How the method you use to create & maintain your roadmaps change their effectiveness;
  • How the role of roadmaps evolves as companies grow;
  • Top tips on using roadmaps effectively in your organization.

A series of podcasts with product managers who contributed to the survey will be available soon where we dig deeper into all topics covered.

If you’d like to contribute to our future research or podcasts, our research team would love to hear from you. Contact us on research@receptive.io

Look forward to getting everyone’s comments!

Originally published at www.receptive.io.

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Jess Ryan-Smith
Product Demand Intelligence in SaaS

American transplanted in the UK. Well-traveled lover of tech, marketing and the Blackhawks. Trainer and consultant @ Quadmark. Trustee at @ MESH.