How has Pandemic influenced Analytical CMOs (Chief Marketing Officer)?
In the post-pandemic era, many organizations have adopted the usage of Data Analytics for their marketing purpose to stay ahead of their competitors.
The one who holds responsibility for this migration process is the CMO (Chief Marketing Officer) of the company. It is not an easy job to migrate to a new marketing strategy that too when it comes to data. The CMO uses various data resources and strategies to increase the revenue of the company.
Due to the pandemic effect, the customer has moved to make his own research about the product than talking to a salesperson to know the product. This habit has forced the organization to provide the correct insights at the correct time on the right medium.
So, every organization has started to prefer data-driven marketing leaders to fill the gap caused by the pandemic. This circumstance has forced the integration of BI Tools to be integrated on marketing, sales to plan for future promotions and campaigns
Traditionally, the CMOs were highly creative in reaching the customers through the historical data and their gut feelings. But today’s CMOs has to balance their Marketing Intelligence with their creativity to find and hold their best customer rs.
A recent research survey has proved that the marketers who integrated more than four insights on improving the customer experience have grown heights than those who didn’t.
The insights such as ROI (Return On Investment) and KPI (Key Performance Indicator) are the CMO’s best friends in tracking the growth of the company. Creating a Marketing Analytics Team should be the best option for this mission while going to the IT Team is a completely wasted time and effort.
Adopt to Upgrade — The Only Solution:
The endpoint to fill this gap of finding your potential customer is by infusing analytics into workflows. But research from IDC (International Data Corporation) survey says it is the biggest objective for the market leaders to incorporate analytics into their workflow while preferring third-party tools.
There is famous words from a wise man that,
“Challenging path is the only path that takes you ahead”
As every company faces a collapse in customer experience due to this pandemic, it should be the right time for the CMOs to rope Analytics into the workflow.
To achieve this, a strong foundation team in analytics is required who can plan and strategize the culture to be incorporated into the workflow.
This will lead the company to organized insights, compound KPIs and ultimately to the revenue growth of the organization.
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