Reach New Audiences by Partnering with FEE
FEE is seeking partners to collaborate on our efforts to reach millennial and Gen Z audiences in the US. As part of our YEAR (Youth Education & Audience Research) project, we are investing significant resources in creating content that teaches young people the value of free markets and entrepreneurship and using rigorous research to understand the most effective messages, audiences, and channels fare best. But we can’t do it alone.
We would like to share content and audiences in mutually beneficial exchanges. Specifically, we are interested in sharing Facebook audiences, cross-posting videos, and providing exclusive access to our ground-breaking messaging research.
Facebook Audience Sharing
Reaching people interested in your ideas on social media is hard — there are so many competing brands vying for their attention. Remarketing (aka retargeting) to audiences known to have an interest or relationship with you is one of the most effective ways to reach people who are most likely to engage with your brand. We would like to share anonymized audiences so both our organizations can both reach new fans.
Video Cross-Posting
Cross-posting videos allows sharing Facebook Videos between Pages without re-uploading a duplicate video. Why would you want to cross-post with FEE?
Cross-posting will allow FEE to re-publish videos and run them in our paid advertising campaigns. Your videos get more exposure, powered by our $2 million YEAR budget. Unlike re-uploaded videos, cross-posted videos cannot be modified, so you control the content and description of the video. You will also retain access to all the analytics for the video.
Access to and Collaboration with FEE’s Research
FEE is in the midst of a multi-year project to define new and better ways to communicate with millennials about the humane values and ethical principles of a free society through experimental message testing, digital distribution, and data feedback analysis. We have already published our research on fostering long-term engagement with your audience, applying millennial research to free-market education, how FEE is responding to Facebook’s algorithm changes, and a study that reveals how youth concerns shift with age.
FEE is looking for partners to provide access to our analytics portal and early access to the insights from our research, as well as your feedback and perspective on further research directions.
To get started, subscribe to this blog in the header or contact me at dveksler@fee.org
