Feed: Year in review

Looking back on 2017, we are amazed at what our small and dedicated team has accomplished. Here’s some (mostly) chronological highlights.

Fredrik Søgaard

Published in

Feed Stories

4 min readDec 31, 2017

Build your own

We began the year with a big redesign and rewrite of Goldfish Boat’s boat configurator — which lets you build your dream power boat — moving away from an old outdated Backbone.js app powered by Parse (RIP), to a modern React app with Redux, Firebase and content from Wordpress API. The main goal for improving the user experience was to make everything work great on mobile devices.

Part of the project was also a huge improvement of Goldfish Boat’s internal sales tools, which we custom built for them as a effective and real time React app. It lets the sales team customize orders and boats in real time with the customers.

Doctor’s visit

Only 4 months after Legevisitt had the initial idea, we helped them launch a first iteration of their brand and product — capable of taking on customers from day one. Legevisitt provides on-demand doctors that come to your home every day of the week. We leveraged existing tools and frameworks to quickly build a marketing site, online store, payments, booking alerts and internal workflows, to test out concepts and ideas fast.

In less than a year Legevisitt had over 600 patients, and has expanded their staff to 6 fully qualified doctors.

Annual reports

During the annual annual report season, we worked with Mission to updated and renew EVRY’s annual report. The report is an interactive and beautiful online report establishing EVRY as a forward looking global technology company. EVRY won three silvers for the report in the Farmand-awards for best Norwegian corporate annual reports.

This looks much better when the video is playing. Go see it!️ ➡️

Team power-up

We consider this as the definitive highlight of the year: Feed and 3-man design studio extradonaire TGW, combined forces and merged. We continue under the name Feed, but we have increased our design competence substantially, readying us for taking on bigger brand and product projects in 2018.

Norway’s future fest

In May a new type of future technology conference burst onto the scene in Oslo: Katapult Future Fest is a two-day festival, focusing on exponential technologies, impact investing and future societies. We designed their identity and built their website to match their ambitions.

Crafting beautiful books

In the months before this year’s Øya Festival, there was an ongoing campaign in social media where fans were encouraged to provide their favourite artist with personal tips on what to do while in Oslo. The campaign was created by Anorak for Visit Oslo. The content was made into 10 unique books, one for each headliner playing the festival. We developed the visual concept, illustrations and design for the book series.

Each book has different combinations of paper from G.F Smith, silk screened with embossed cover illustrations.

One Trillion ideas

Our dear friend and colleague Tom Arne Heldal Bakkemoen decided to start his own shop, and we made him a killer identity and website. A fun experimental site for you to play with over at www.trillion.no

International clients

We moved half our team to Helsinki for a two weeks design sprint with Reaktor, a global hybrid design and technology company, to update their brand and website. It was very intense and meaningful experience working so close with our client, creating bonds and understanding proving invaluable later in the project. We continued working with Reaktor on designing and building out the entire site, including custom illustrations and content, in close collaboration with both their Helsinki and New York offices.

Architecting an identity

Just in time for the Holidays we had the pleasure of launching a beautiful brand identity and website for Skapa, an architect office located in central Oslo with local roots and international experience.