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        <title><![CDATA[Stories by Alejandro Gomez on Medium]]></title>
        <description><![CDATA[Stories by Alejandro Gomez on Medium]]></description>
        <link>https://medium.com/@alejandro.gomez_89430?source=rss-7b01852c76c7------2</link>
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            <title>Stories by Alejandro Gomez on Medium</title>
            <link>https://medium.com/@alejandro.gomez_89430?source=rss-7b01852c76c7------2</link>
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            <title><![CDATA[A job can be the worst decision]]></title>
            <link>https://medium.com/@alejandro.gomez_89430/a-job-can-be-the-worst-decision-f31ab366449b?source=rss-7b01852c76c7------2</link>
            <guid isPermaLink="false">https://medium.com/p/f31ab366449b</guid>
            <category><![CDATA[edward-bernays]]></category>
            <category><![CDATA[work]]></category>
            <category><![CDATA[ford]]></category>
            <category><![CDATA[keynes]]></category>
            <category><![CDATA[jobs]]></category>
            <dc:creator><![CDATA[Alejandro Gomez]]></dc:creator>
            <pubDate>Fri, 08 Aug 2025 01:08:49 GMT</pubDate>
            <atom:updated>2025-08-08T01:48:34.418Z</atom:updated>
            <content:encoded><![CDATA[<figure><img alt="" src="https://cdn-images-1.medium.com/max/1024/1*kt3K44bCg89RUiH1y7XQqQ.jpeg" /></figure><p>About psychological frames, we are social individuals, there are exceptions, but mainly we are that, in relationship with others with certain ranges of decision about pace, nature, intensity, fluency, ritualistic aspects or not.</p><p>In the line of facts that created our perspectives, about self evolutionary traits or gains, about upgrade or compensatory downgrades in the invisible shape of “our career”, if such thing exists.</p><p>It is classic to hear here and there -globally- stories about architects or engineers that ‘decided’ or ‘for the sake of <strong><em>necessity </em></strong>(metaphor not metaphoric)’ spent their days as car driver and not pursuing roles in the world them once were related.</p><p>I’ve witnessed the creation and dissolution of dreams (with or without false expectations or maturity to pretend to act or be ´as´) of friends, family members and even public figures.</p><p>Society have been for centuries defined by social surroundings opinions about wealth, glory or reluctance. Many of us have been drilled by archetypes of growth (land, property, stocks, fame, power), success (academy, sports, media, arts, corporations) or transcendence in time (writing, philosophy, politics, science). And there are the more spread ‘algorithm’ in some cultural partitions of the global cake: Do what you may to get the bucks to cover the emergency of the tenants, the lords of the lore or possibility: landowners.</p><p>Land is existence, and it is the existential border of our times, follow the line behind wars, behind regular non disclosed social permanent social classes clashes about land, property, invasion, hospitality or human negligence.</p><p>Land is permission to rule, permission to plant, to sell or to heal.</p><p>Land is authority about layouts, legal framing and imperatives, changing the prose according to the cultural vessel.</p><p>Works and jobs were foundational part of the storytelling of the last 200 years, do because everyone have to act, act because everyone is watching you, forcing in subtle or not, dialectical morphing. Since Keynes, Ford and others that lined the principles of the machine that feeds the loop, entire societies responded to behave in not chosen silos, Bernays and disciples of early PR shaped a world for consumer, producers, rulers and kings. An it worked for a while, accounting of blood, suffering or unnecessary pressure, aside.</p><p>Philosophy, financial ethics, the commander statements, false friendship advocates and laser PR, have converged in the greatest crisis of sense of the las millennia, there is no possible structural system that can solve the existential emptiness of leaders, slaves and observers.</p><p>Many look for a job position as the place after have been solopreneurs or partners, because the jungle was so tense…</p><p>Others just do not know what is to be without a boss, without an invisible timer that is counting seconds in lunchtime or health related days off.</p><p>Those who own German brands cars, mostly, don’t pass a NFC card every morning 8 am to maintain the bonus for being in time. And I learned that so hard that is not for this article, a huge dimension there is between the power structures and regular people that takes metro and bus to travel to work, after 1 or two hours commuting…</p><p>If a job doesn’t mean that you are aligned with a higher purpose, it is just synthetic behavior, let’s feed the machine: the others? ‘I don’t care’…</p><p>Jobs as a possibility for the right partnership to synchronized mutual growth: yes.</p><p>‘Hamster in the wheel’, we have learned that such pattern is overcome by technology, AI is shifting, reframing, not only the ways of creating value through product, services, it is changing the way of thinking about the way of making business, keep coherence in information without operational human errors, deploy POCs or MVPs in record time, review aspects of complex systems in minutes instead of months: many changes are happening and dissolving progressively old roles or activities that require persons, knowledge and skills.</p><p>A Job can imply a monastery evolution to the soul, or the hell itself, internal drivers and nature of choices converge into suffering or thriving.</p><p>Chase the sun, follow your instincts (hearted) and do not hesitate into point what you see, your coherence it is valued in the right place.</p><p>Yes.</p><img src="https://medium.com/_/stat?event=post.clientViewed&referrerSource=full_rss&postId=f31ab366449b" width="1" height="1" alt="">]]></content:encoded>
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        <item>
            <title><![CDATA[Fallaciously fallacious: OpenAI’s proposals for the U.S. AI Action Plan]]></title>
            <link>https://medium.com/@alejandro.gomez_89430/openais-proposals-for-the-u-s-ai-action-plan-9e4e65e8d58e?source=rss-7b01852c76c7------2</link>
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            <dc:creator><![CDATA[Alejandro Gomez]]></dc:creator>
            <pubDate>Wed, 19 Mar 2025 17:29:27 GMT</pubDate>
            <atom:updated>2025-03-19T17:34:11.158Z</atom:updated>
            <content:encoded><![CDATA[<figure><img alt="" src="https://cdn-images-1.medium.com/max/1024/1*J1_KByLcSA-92Qnq2UxnJA.png" /></figure><h3><strong>The Argumentative Failures and Logical Fallacies in the U.S. AI Strategy</strong></h3><h3>Referred document: <a href="https://openai.com/global-affairs/openai-proposals-for-the-us-ai-action-plan/?utm_source=www.superpowerdaily.com&amp;utm_medium=newsletter&amp;utm_campaign=openai-and-google-push-for-ai-s-right-to-train-on-copyrighted-content-citing-national-security">https://openai.com/global-affairs/openai-proposals-for-the-us-ai-action-plan/?utm_source=www.superpowerdaily.com&amp;utm_medium=newsletter&amp;utm_campaign=openai-and-google-push-for-ai-s-right-to-train-on-copyrighted-content-citing-national-security</a></h3><h3>Introduction</h3><p>As artificial intelligence (AI) becomes central to global technological dominance, the U.S. has positioned AI as a battleground between democratic and authoritarian values. However, a recent document outlining OpenAI’s policy proposals for the U.S. government reveals <strong>several critical flaws in its reasoning</strong>. From <strong>logical fallacies</strong> to <strong>semiotic manipulation</strong> and <strong>selective argumentation</strong>, the document fails to provide a consistent and sound basis for its claims. In this article, we break down these issues and expose the contradictions within the U.S. AI strategy.</p><h3>1. False Dilemma: The Democratic vs. Authoritarian AI Narrative</h3><p>The document presents AI as a <strong>binary struggle</strong> between “democratic AI” (led by the U.S.) and “authoritarian AI” (led by China). This <strong>false dilemma</strong> ignores the reality that AI development is a <strong>global and multifaceted</strong> endeavor. Countries such as the EU, Japan, and South Korea also play significant roles, each with their own regulations, goals, and ethical considerations. By reducing the issue to a <strong>U.S. vs. China</strong> conflict, the argument disregards <strong>alternative pathways</strong>, such as cooperative AI governance and shared ethical frameworks.</p><h3>2. Slippery Slope: The Fear of AI Falling into the Wrong Hands</h3><p>The document implies that without aggressive U.S. intervention, AI will inevitably become a tool of authoritarian regimes, leading to global oppression. However, there is <strong>no concrete evidence</strong> supporting this assumption. AI advancements are occurring across different political systems, and AI regulation does not automatically mean a loss of “freedom.” This <strong>slippery slope</strong> argument exaggerates the risks while ignoring the potential for balanced international governance.</p><h3>3. Hasty Generalization: Painting All Chinese AI as a Threat</h3><p>The document asserts that <strong>all AI originating from China</strong> is compromised by state control, citing DeepSeek’s R1 model as an example. While it is true that China has strict regulations on AI, this <strong>broad generalization</strong> ignores the diversity of AI research within China. Many Chinese AI researchers publish in top academic journals, collaborate internationally, and contribute to open-source AI communities. The assumption that <strong>all</strong> Chinese AI is inherently dangerous <strong>oversimplifies</strong> a complex issue.</p><h3>4. Appeal to Fear: Framing China as an Existential Threat</h3><p>Throughout the document, China is depicted as a <strong>monolithic threat</strong> that must be countered at all costs. The rhetoric mirrors past Cold War narratives, suggesting that U.S. AI leadership is the only way to protect global freedoms. However, <strong>historical precedents</strong> show that technological leadership does not always equate to ethical superiority — <strong>many U.S. tech companies have been involved in privacy violations, economic exploitation, and monopolistic behavior</strong>. By using <strong>fear-based messaging</strong>, the document avoids engaging with the nuanced realities of AI development.</p><h3>5. Red Herring: Ignoring the U.S.’s Dependence on Chinese Manufacturing</h3><p>Perhaps the most glaring contradiction in the document is its selective concern over China’s AI dominance. While it warns about the dangers of Chinese AI models, it completely ignores the fact that <strong>millions of American citizens rely on Chinese-manufactured hardware daily</strong>. Consider the following:</p><ul><li><strong>Foxconn</strong>, a Chinese-owned company, manufactures the vast majority of iPhones and other U.S. tech products.</li><li><strong>TSMC and SMIC</strong>, semiconductor manufacturers with ties to China, produce chips that power AI applications worldwide.</li><li><strong>China refines over 80% of the world’s rare earth minerals</strong>, which are essential for AI hardware.</li></ul><p>If the document is <strong>genuinely concerned about China’s influence over AI</strong>, why does it focus only on <strong>software and models</strong>, while ignoring <strong>the far greater dependence on Chinese-manufactured hardware</strong>? This <strong>inconsistency weakens the credibility</strong> of its argument and suggests that the AI “threat” is being framed for <strong>geopolitical convenience</strong> rather than out of a practical concern for security.</p><h3>6. Straw Man: Misrepresenting AI Regulation</h3><p>The document portrays AI regulation as a bureaucratic obstacle to innovation, arguing that “layers of laws and bureaucracy” will hinder progress. This <strong>straw man</strong> misrepresents the role of AI regulation, which is designed to <strong>ensure safety, fairness, and accountability</strong>. Many regulations aim to prevent AI discrimination, data privacy violations, and algorithmic bias — issues that have already been documented in AI deployments. <strong>Regulation is not the enemy of progress</strong>; rather, it helps shape AI development to serve society responsibly.</p><h3>7. Bandwagon Fallacy: The Popularity of ChatGPT as Justification</h3><p>The document cites the fact that “400 million people worldwide” use ChatGPT as evidence that AI is a <strong>positive force for good</strong>. However, <strong>popularity does not equate to ethical soundness or safety</strong>. Many widely used technologies — such as social media algorithms — have had <strong>harmful effects</strong>, from <strong>spreading misinformation</strong> to <strong>damaging mental health</strong>. The assumption that because people use ChatGPT, AI must be good is an example of the <strong>bandwagon fallacy</strong>.</p><h3>Conclusion: A Call for a More Honest AI Strategy</h3><p>The U.S. AI strategy, as outlined in OpenAI’s policy document, is filled with <strong>logical inconsistencies, ideological biases, and flawed reasoning</strong>. If the goal is to <strong>genuinely lead AI in an ethical, democratic manner</strong>, then the approach must be:</p><ol><li><strong>More consistent</strong>: Acknowledge the U.S.’s existing dependence on Chinese technology.</li><li><strong>More nuanced</strong>: Recognize that AI governance is not a simple democracy-vs-authoritarianism battle.</li><li><strong>More ethical</strong>: Engage in <strong>genuine</strong> discussions about AI’s risks and responsibilities rather than resorting to <strong>fear-based arguments</strong>.</li></ol><p>If the U.S. truly wants to lead AI development responsibly, it must move beyond <strong>ideological rhetoric</strong> and adopt <strong>a balanced, fact-based approach</strong> that embraces both <strong>technological progress and ethical responsibility</strong>. Otherwise, its AI strategy will remain <strong>a self-contradictory mix of fear-mongering, selective argumentation, and missed opportunities for genuine leadership</strong>.</p><p>According to chatGpt, all that was exposed it is as it is not…</p><img src="https://medium.com/_/stat?event=post.clientViewed&referrerSource=full_rss&postId=9e4e65e8d58e" width="1" height="1" alt="">]]></content:encoded>
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            <title><![CDATA[Brasil: Comer, viver ou morrer]]></title>
            <link>https://medium.com/@alejandro.gomez_89430/brasil-comer-viver-ou-morrer-7f62d40dc101?source=rss-7b01852c76c7------2</link>
            <guid isPermaLink="false">https://medium.com/p/7f62d40dc101</guid>
            <dc:creator><![CDATA[Alejandro Gomez]]></dc:creator>
            <pubDate>Sun, 14 Nov 2021 03:56:05 GMT</pubDate>
            <atom:updated>2021-11-14T03:58:41.912Z</atom:updated>
            <content:encoded><![CDATA[<figure><img alt="" src="https://cdn-images-1.medium.com/max/1024/1*XjPAEkQjNY4FpbH0lF9Fdw.jpeg" /><figcaption>Photo by <a href="https://unsplash.com/@sanderdalhuisen?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText">Sander Dalhuisen</a> on <a href="https://unsplash.com/s/photos/eating-burger?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText">Unsplash</a></figcaption></figure><p>* Segundo o paper científico publicado na Nature “COVID-19 e doenças cardiovasculares: dos mecanismos básicos às perspectivas clínicas” (https://www.nature.com/articles/s41569-020-0413-9 ) dos autores Masataka Nishiga, Dao Wen Wang, Yaling Han, David B. Lewis &amp; Joseph C. Wu,</p><p>“Uma doença cardiovascular pré-existente parece estar ligada a piores resultados e maior risco de morte em pacientes com COVID-19, enquanto a própria COVID-19 também pode induzir lesão miocárdica, arritmia, síndrome coronariana aguda e tromboembolismo venoso.”</p><p>* Segundo o estudo “Mortalidade por Doença Isquêmica do Coração (DIC) no Brasil — Disparidades no Nordeste” (https://www.scielo.br/j/abc/a/NDLScWpgmyKGZB7byCdTYKL/?lang=pt ) acontece que</p><p>“Foi verificada uma taxa de 83 mortes por DIC por 100 mil habitantes em 2017, sendo a DIC ( Doença Isquêmica do Coração) a principal causa de morte em todas as unidade federativas brasileiras, diferentemente de 1990, quando o acidente vascular encefálico ainda liderava em alguns estados da região nordeste”.</p><p>* Segundo uma pesquisa da Escola de Saúde Púbica da Universidade de Harvard</p><p>“Consumo de carne vermelha e mortalidade: Resultados de dois estudos prospectivos de coorte” (https://www.hsph.harvard.edu/news/press-releases/red-meat-consumption-linked-to-increased-risk-of-total-cardiovascular-and-cancer-mortality/ ) dos autores An Pan, PhD, Qi Sun, MD, ScD, Adam M. Bernstein, MD, ScD, Matthias B. Schulze, DrPH, JoAnn E. Manson, MD, DrPH, Meir J. Stampfer, MD, DrPH, Walter C. Willett, MD, DrPH, e Frank B. Hu, MD, PhD,</p><p>“O consumo regular de carne vermelha, particularmente de carne vermelha processada, foi associado ao aumento do risco de mortalidade. Uma porção diária de carne vermelha não processada (aproximadamente do tamanho de um baralho de cartas) foi associada a um aumento de 13% no risco de mortalidade, e uma porção diária de carne vermelha processada (um cachorro-quente ou duas fatias de bacon) foi associada a um aumento de 20% no risco de mortalidade.” é “Entre as causas específicas, os aumentos de risco correspondentes foram 18% e 21% para a mortalidade cardiovascular, e 10% e 16% para a mortalidade por câncer. Estas análises levaram em conta fatores de risco de doenças crônicas, como idade, índice de massa corporal, atividade física, histórico familiar de doenças cardíacas ou cânceres graves.</p><p>A carne vermelha, especialmente a carne processada, contém ingredientes que foram ligados ao aumento do risco de doenças crônicas, tais como doenças cardiovasculares e câncer. Estes incluem ferro heme, gordura saturada, sódio, nitritos e certos carcinógenos que são formados durante o cozimento.”</p><p>Esclarecendo que estas declarações são apenas um pequeno extrato do paper inteiro.</p><p>* Segundo o Instituto Brasileiro de Geografia e Estatística (https://abeso.org.br/os-ultimos-numeros-da-obesidade-no-brasil/) no artigo “Os últimos números da obesidade no Brasil” em 2019 “cerca de 96 milhões de pessoas estão acima do peso”.</p><p>* Segundo a CDC norteamericana no artigo “Causas e Conseqüências da Obesidade Adulta” (https://www.cdc.gov/obesity/adult/causes.html):</p><p>“As pessoas com obesidade, em comparação com aquelas com um peso saudável, correm um risco maior de muitas doenças graves e condições de saúde, incluindo as seguintes</p><p>Todas as causas de morte (mortalidade)</p><p>Pressão arterial alta (hipertensão arterial)</p><p>Colesterol LDL alto, colesterol HDL baixo, ou níveis altos de triglicérides (Dislipidemia)</p><p>Diabetes tipo 2</p><p>Coronariopatia</p><p>Infarto</p><p>Doença da vesícula biliar</p><p>Osteoartrose (uma ruptura de cartilagem e osso dentro de uma articulação)</p><p>Apnéia do sono e problemas respiratórios</p><p>Diferentes categorias de câncer</p><p>Baixa qualidade de vida</p><p>Doenças mentais, como depressão clínica, ansiedade e outros distúrbios mentais</p><p>Dor corporal e dificuldade com o funcionamento físico”</p><p>* Segundo o artigo “Pesquisadores de Harvard afirmam que o leite de vaca é desnecessário” (https://switch4good.org/harvard-researchers-claim-cows-milk-is-unnecessary/ ) baseado no estudo “Leite é Saúde” dos pesquisadores da Universidade de Harvard Walter C. Willett, M.D., Dr.P.H., and David S. Ludwig, M.D., Ph.D. pulicado no “The new england journal of Medicine” (https://www.nejm.org/doi/10.1056/NEJMra1903547?url_ver=Z39.88-2003&amp;rfr_id=ori%3Arid%3Acrossref.org&amp;rfr_dat=cr_pub++0pubmed )</p><p>“Na seção sobre leite e câncer, Willett e Ludwig encontram uma correlação positiva entre o leite e os cânceres dependentes de hormônios. Suas revisões de estudos comparativos internos sugeriram que tanto o câncer de mama quanto o de próstata estavam positivamente ligados ao consumo de laticínios. Eles sugerem que a presença de IGF-1 (fator de crescimento semelhante à insulina) no leite de vaca leva a um aumento do risco de câncer de próstata e potencialmente de mama.”</p><p>“ Os autores continuam observando que os países com o maior consumo de leite também apresentam as maiores taxas de fratura de quadril. Quando se trata da saúde das crianças, estudos de longo prazo sugerem que o mesmo — não há nenhum benefício geral para a saúde de beber leite quando se é jovem. De fato, os autores observaram um estudo que constatou que a ingestão de leite durante a adolescência em homens estava linearmente associada a um risco 9% maior de fratura do quadril para cada copo adicional de leite consumido por dia. Willet e Ludwig acabaram de desmantelar a lógica central para a inclusão do leite nas Diretrizes Dietéticas dos EUA.”</p><p>Finalmente:</p><p>Falando de correlações: “Em estatística, correlação ou dependência é qualquer relação estatística, seja causal ou não, entre duas variáveis aleatórias ou dados bivariados.” (fonte Wikipedia), o conceito está também em qualquer livro de estadística básica. Segundo a Wolfram (https://mathworld.wolfram.com) “correlação” é o grau onde duas ou mais quantidades estão linearmente associadas.</p><p>Revendo os resultados das pesquisas, podemos falar de alguns fatores que têm algumas associações em algum grau:</p><p>a) Consumo de carne vermelha e processada</p><p>b) Obesidade</p><p>c) Covid-19</p><p>d) Doenças cardiovasculares</p><p>e) Consumo de laticínios</p><p>f) Câncer</p><p>De acordo com as publicações científicas, a correlação está na forma: a&lt;-&gt;d, c&lt;-&gt;d, b&lt;-&gt;d é e&lt;-&gt;f.</p><p>Fazendo uso de uma mínima capacidade de inferir, posso perguntar:</p><p>Você come frios?</p><p>Você o alguém que você conheça está gordinh@?</p><p>Você está preocupad@ pela situação da saúde no Brasil presente?</p><p>Você ou seus filhos consomem laticínios?</p><p>Você acha que tem que possuir um grau científico para compreender que sua dieta e o que você da de comer para sua família tem impacto no funcionamento do sistema imunológico e mesmo cria as condições para o desenvolvimento de certas doenças que são a porta para outras e mesmo acrescentam o risco de morte?</p><p>Se tem alguma dúvida vai e leia algum dos papers mencionados na presente escrita.</p><p>Não acredite em minhas palavras, leia esses trabalhos científicos e olhe bem o que vai jantar hoje, que as doenças não chegam por geração espontânea e uma vacina para uma gripe não vai curar a obesidade que atinge a um 60% da população brasileira.</p><p>Comer bem salva vidas.</p><img src="https://medium.com/_/stat?event=post.clientViewed&referrerSource=full_rss&postId=7f62d40dc101" width="1" height="1" alt="">]]></content:encoded>
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            <title><![CDATA[Watch where the river comes from]]></title>
            <link>https://medium.com/@alejandro.gomez_89430/watch-where-the-river-comes-from-31d5062c6de?source=rss-7b01852c76c7------2</link>
            <guid isPermaLink="false">https://medium.com/p/31d5062c6de</guid>
            <dc:creator><![CDATA[Alejandro Gomez]]></dc:creator>
            <pubDate>Thu, 09 Sep 2021 06:48:56 GMT</pubDate>
            <atom:updated>2021-09-09T20:51:56.044Z</atom:updated>
            <content:encoded><![CDATA[<figure><img alt="Photo by &lt;a href=”https://unsplash.com/@kazuend?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText&quot;&gt;kazuend&lt;/a&gt; on &lt;a href=”https://unsplash.com/s/photos/river?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText&quot;&gt;Unsplash&lt;/a&gt;" src="https://cdn-images-1.medium.com/max/1024/1*kWnJV-0SodPmOf80tTgulg.jpeg" /></figure><p>I am 45, I have lived most of my lifetime in Argentina and the last 4 years in Brazil, and now I&#39;m living in North Colombia with my wife Padma and daughter Priya Luz. I saw another places of the world, but living in Brazil implied to me having touched the bone of many things that reflects the state of the world as we live right now, and living since February in North Colombia figured a master in certain other things. Likewise, I saw the rich ones leaving almost entire meals in the table of a shopping mall food park, and a whole family in the Paulista Avenue asking for food for them, living in the streets. That small and real story is something that people in Brazil experience all the time, the daily abundance asymmetries.</p><p>I experienced certain secret/public power groups ruling through small bosses with small hearts, extracting the lifetime of employees, giving them a few bills with the mind crafted illusion of doing a favor, creating a sensation of debt and obeisance.</p><p>I’m politically agnostic if such thing exists, I do Yoga, I go through the path of the Zen beyond the small games of mind, the games of master and slave here and there. My wife claims ‘Do Yoga and Smile”, and She is right.</p><p>Not only that, but I have been employee, business owner, boss, partner, CEO, CTO, trainer and public speaker in different areas. I have produced assets for the small ones and Fortune 500&#39;s.</p><p>I know the world more than I would like to, the dark layers and the brighter ones, the ups and downs of a society that hardly sustain the eye in front of a mirror; I was a volunteer in a Brazilian organization that helps addicts to leave hard drugs and live a more light life, and lifespan, in a country where life expectancy is tied to how people earn: “States in Northeast Brazil had the worst income distribution and illiteracy rate and the shortest life expectancy, demonstrating important regional variation across the country. “ Ref.: <a href="https://publichealth.jhu.edu/2003/messias-brazil">https://publichealth.jhu.edu/2003/messias-brazil</a>. I have learned about demons and angels, real ones, people that walk and eat, that smile and hug.</p><p>My 2 yrs old daughter is Brazilian: Priya Luz (Priya comes from Sanskrit, means “the loved one”), Padma (Lotus in Sanskrit) my wife and Me were living in São Paulo at the time of Priya’s birth, we were starting our life as a new family, after having went out from family circles of people that due to circumstance, education and regional idiosyncrasy didn’t understand our way of life: integrating our professions with the search for something more truthful that dying after 60 years of going and returning from the home to the working office, paying taxes and dying of a liver cancer. My father was a loyal employee, always serving to his masters, obtaining coins wrapped with the false brights of the “this is what we have now, you are not like us, go to your home, take this small things for your children, be happy”. He died of stomach cancer in 2017.</p><p>I know some things about slavery: USA, Australia, European Invasion in the whole American continent…many countries have aboriginal blood in their history, and nowadays in Brazil color people are still discriminated by a portion of the Brazilian society as other minorities. Remember, I’ve lived during 4 years in 6 different Brazilian states, being part of different Brazilian projects managed by entrepreneurs, ONG’s, some small businessman or me.</p><p>Before departing to Brazil, in Buenos Aires after working for several companies including the University of Buenos Aires and some European Buenos Aires based companies I founded Monar Agency (<a href="https://www.monarlab.com/works.html">monarlab.com</a>) and I started to understand more about the eagerness for the money of some, in front of the reality that involves the advertising market in South America, mainly ruled for a small set of agencies that feed from the global companies. What I lived was a real hunt and survival game, with false friendships, people that contact small companies as Monar to extract what they can and give the less to obtain more and more, as Depeche Mode used to sing</p><p>“The grabbing hands grab all they can<br>All for themselves — after all”.</p><p>So I had a turning point on my career, a moment of clarity that took let’s say …4 years?</p><p>I have done some stuff, I program computers since the era of Borland C, I saw the dot.com bubble became inflated and then extinct as I assisted to the rise of social networks and the slight or total extinction of players such as Novell, Microsoft Messenger, ICQ, Gopher, Solaris for mention just a few… I come from the times when to open a Mosaic browser was to “surf” the web. Nowadays, most people in South America do not know they have a browser on the phone that is called “Chrome”. They just “Google” their lives, everything.</p><p>We know, some people are living on streets, some “rich” people are very busy enjoying the dot-com bubble of the corporatize life, the illusion of power of a middle management role or simply having a regular job and by night snorting something to believe they have won something in the machinery that craves for more and wraps with “beautiful” shining fake crystals the cognitive spectrum of children creating future adults without discerning capabilities and with “yes sir” as the ruling words.</p><p>Of course there is a silver lining, many children shows us every day that they can be better than what we and our ancestors had been, there are increasingly proofs of people with intelligence and empathy applied to the human collective and life in this planet as a whole that are creating devices, companies or processes to improve the cage full of madness that is this planet.</p><p>Why I am saying all this, because I’m watching another “dot-com” bubble rising, it is the bubble of ‘not watching’ where the river comes from. These days I have been in contact with a company for a possible contract, today I saw a video of one client/partner of such company that let transduce the culture (or lack) of the company and everything exposed clearer, wide clearer.</p><p>When my baby girl Priya grow older I will tell her a few things about the “market”, and one will be: watch where the river comes from, do not get confused with the shining, the fake celebrations, the nice box with the laptop on your desktop with t-shirts, mugs and candies. And do not follow the money in itself, watch where the river comes from, we live in an interconnected ecosystem, the hotdog of some is the death of some pigs hundreds of kilometers away, the daily transgenic that Colombians eat are killing them slowly so as the white spice and alcohol.</p><p>People, watch where the river comes from. Do not get eluded by false masters, do not take the “earning in dollars” or “being the next unicorn” as a new religion.</p><p>You are a divine spark, do not get stained with delusional deceivers and smiling snorting extras that by night are sad clowns looking for something that compensates the daily lies.</p><p>Do not believe in my words, just watch where the river comes from.</p><p>(Photo by <a href="https://unsplash.com/@kazuend?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText">kazuend</a> on <a href="https://unsplash.com/s/photos/river?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText">Unsplash</a>)</p><img src="https://medium.com/_/stat?event=post.clientViewed&referrerSource=full_rss&postId=31d5062c6de" width="1" height="1" alt="">]]></content:encoded>
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