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        <title><![CDATA[Carlos Cordero on Medium]]></title>
        <description><![CDATA[Latest posts by Carlos Cordero on Medium]]></description>
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            <title>Carlos Cordero on Medium</title>
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            <title><![CDATA["Friction, Dissonance, and Separation, the three cardinal sins of Customer Experience" in Marketing Maturity]]></title>
            <description><![CDATA[<div class="medium-feed-item"><p class="medium-feed-image"><a href="https://medium.com/marketing-maturity/friction-dissonance-and-separation-the-three-cardinal-sins-of-customer-experience-c765126cd3b6?source=rss-b7fddaa579e3------2"><img src="https://d262ilb51hltx0.cloudfront.net/fit/c/600/200/1*r5G-Apu-c9OkZfN2pK2Kig.jpeg" width="600" height="200"></a></p><p class="medium-feed-snippet">Of the multitude of sins that can send us to marketing hell, few are worse than that three cardinal sins of customer experience: friction&#8230;</p><p class="medium-feed-link"><a href="https://medium.com/marketing-maturity/friction-dissonance-and-separation-the-three-cardinal-sins-of-customer-experience-c765126cd3b6?source=rss-b7fddaa579e3------2">Continue reading on Medium »</a></p></div>]]></description>
            <link>https://medium.com/marketing-maturity/friction-dissonance-and-separation-the-three-cardinal-sins-of-customer-experience-c765126cd3b6?source=rss-b7fddaa579e3------2</link>
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            <dc:creator><![CDATA[Carlos Cordero]]></dc:creator>
            <pubDate>Thu, 10 Mar 2016 18:43:02 GMT</pubDate>
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            <title><![CDATA["Information Security is a Marketing Responsibility" in Marketing Maturity]]></title>
            <description><![CDATA[<div class="medium-feed-item"><p class="medium-feed-image"><a href="https://medium.com/marketing-maturity/information-security-is-a-marketing-responsibility-498113a93213?source=rss-b7fddaa579e3------2"><img src="https://d262ilb51hltx0.cloudfront.net/fit/c/600/200/1*7AWZSjMtvpXB82yr4t8Kdw.jpeg" width="600" height="200"></a></p><p class="medium-feed-snippet">In our world of 24/7 digitally enabled customer experiences, digitally enhanced and extended customer journeys, and highly fragmented&#8230;</p><p class="medium-feed-link"><a href="https://medium.com/marketing-maturity/information-security-is-a-marketing-responsibility-498113a93213?source=rss-b7fddaa579e3------2">Continue reading on Medium »</a></p></div>]]></description>
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            <dc:creator><![CDATA[Carlos Cordero]]></dc:creator>
            <pubDate>Thu, 25 Feb 2016 21:27:26 GMT</pubDate>
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            <title><![CDATA[You have penned this after just 18 months.]]></title>
            <description><![CDATA[<div class="medium-feed-item"><p class="medium-feed-snippet">Impressive. &#10;You are on the right road. Keep worrying and keep hoping.</p><p class="medium-feed-link"><a href="https://medium.com/@carlos.cordero/you-have-penned-this-after-just-18-months-44e6e5d3c39?source=rss-b7fddaa579e3------2">Continue reading on Medium »</a></p></div>]]></description>
            <link>https://medium.com/@carlos.cordero/you-have-penned-this-after-just-18-months-44e6e5d3c39?source=rss-b7fddaa579e3------2</link>
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            <dc:creator><![CDATA[Carlos Cordero]]></dc:creator>
            <pubDate>Tue, 23 Feb 2016 01:36:14 GMT</pubDate>
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            <title><![CDATA[Bravo! Hear, hear!]]></title>
            <description><![CDATA[<div class="medium-feed-item"><p class="medium-feed-link"><a href="https://medium.com/@carlos.cordero/bravo-hear-hear-43d52c51760e?source=rss-b7fddaa579e3------2">Continue reading on Medium »</a></p></div>]]></description>
            <link>https://medium.com/@carlos.cordero/bravo-hear-hear-43d52c51760e?source=rss-b7fddaa579e3------2</link>
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            <dc:creator><![CDATA[Carlos Cordero]]></dc:creator>
            <pubDate>Tue, 23 Feb 2016 01:31:47 GMT</pubDate>
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            <title><![CDATA["Ethics and morality are paramount aspects of customer experience and branding" in Marketing Maturity]]></title>
            <description><![CDATA[<div class="medium-feed-item"><p class="medium-feed-image"><a href="https://medium.com/marketing-maturity/ethics-and-morality-are-paramount-aspects-of-customer-experience-and-branding-38d9a02d5554?source=rss-b7fddaa579e3------2"><img src="https://d262ilb51hltx0.cloudfront.net/fit/c/600/200/1*tby8WB03gEWmjCIM3QXW6w.png" width="600" height="200"></a></p><p class="medium-feed-snippet">In this day and age, the making and delivery of a leading world-class product or service requires a lot more than just having outstanding&#8230;</p><p class="medium-feed-link"><a href="https://medium.com/marketing-maturity/ethics-and-morality-are-paramount-aspects-of-customer-experience-and-branding-38d9a02d5554?source=rss-b7fddaa579e3------2">Continue reading on Medium »</a></p></div>]]></description>
            <link>https://medium.com/marketing-maturity/ethics-and-morality-are-paramount-aspects-of-customer-experience-and-branding-38d9a02d5554?source=rss-b7fddaa579e3------2</link>
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            <dc:creator><![CDATA[Carlos Cordero]]></dc:creator>
            <pubDate>Fri, 19 Feb 2016 05:09:49 GMT</pubDate>
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            <title><![CDATA["Apple Retail unifies physical and digital into a seamless experience. Is your firm doing it too?" in Marketing Maturity]]></title>
            <description><![CDATA[<div class="medium-feed-item"><p class="medium-feed-image"><a href="https://medium.com/marketing-maturity/apple-retail-unifies-physical-and-digital-into-a-seamless-experience-is-your-firm-doing-it-too-6d231daa3582?source=rss-b7fddaa579e3------2"><img src="https://d262ilb51hltx0.cloudfront.net/fit/c/600/200/1*C59LWpAFGTFcjlAkV47m5g.jpeg" width="600" height="200"></a></p><p class="medium-feed-snippet">Angela Ahrendts, DBE, is one of the most clear and insightful minds in marketing. She is also a hell of a manager who can execute the most&#8230;</p><p class="medium-feed-link"><a href="https://medium.com/marketing-maturity/apple-retail-unifies-physical-and-digital-into-a-seamless-experience-is-your-firm-doing-it-too-6d231daa3582?source=rss-b7fddaa579e3------2">Continue reading on Medium »</a></p></div>]]></description>
            <link>https://medium.com/marketing-maturity/apple-retail-unifies-physical-and-digital-into-a-seamless-experience-is-your-firm-doing-it-too-6d231daa3582?source=rss-b7fddaa579e3------2</link>
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            <dc:creator><![CDATA[Carlos Cordero]]></dc:creator>
            <pubDate>Tue, 09 Feb 2016 12:35:56 GMT</pubDate>
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            <title><![CDATA[I have just finished updating my page and I am very pleased with the results.]]></title>
            <description><![CDATA[<div class="medium-feed-item"><p class="medium-feed-snippet">Full marks on the enhancements and changes!</p><p class="medium-feed-link"><a href="https://medium.com/@carlos.cordero/i-have-just-finished-updating-my-page-and-i-am-very-pleased-with-the-results-4ec6c5cf0895?source=rss-b7fddaa579e3------2">Continue reading on Medium »</a></p></div>]]></description>
            <link>https://medium.com/@carlos.cordero/i-have-just-finished-updating-my-page-and-i-am-very-pleased-with-the-results-4ec6c5cf0895?source=rss-b7fddaa579e3------2</link>
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            <dc:creator><![CDATA[Carlos Cordero]]></dc:creator>
            <pubDate>Wed, 20 Jan 2016 22:20:53 GMT</pubDate>
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            <title><![CDATA[Thank you, Craig! That was really nicely done.]]></title>
            <description><![CDATA[<div class="medium-feed-item"><p class="medium-feed-link"><a href="https://medium.com/@carlos.cordero/thank-you-craig-that-was-really-nicely-done-df3e531722a0?source=rss-b7fddaa579e3------2">Continue reading on Medium »</a></p></div>]]></description>
            <link>https://medium.com/@carlos.cordero/thank-you-craig-that-was-really-nicely-done-df3e531722a0?source=rss-b7fddaa579e3------2</link>
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            <dc:creator><![CDATA[Carlos Cordero]]></dc:creator>
            <pubDate>Mon, 19 Oct 2015 01:09:35 GMT</pubDate>
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        <item>
            <title><![CDATA[Laura, this is one of the best BUSINESS article I have ever read.]]></title>
            <description><![CDATA[<div class="medium-feed-item"><p class="medium-feed-snippet">I wish everyone could read this on HBR, WSJ, Financial Times, The Economist, and/or Forbes.</p><p class="medium-feed-link"><a href="https://medium.com/@carlos.cordero/laura-this-is-one-of-the-best-business-article-i-have-ever-read-dc628d7d9e09?source=rss-b7fddaa579e3------2">Continue reading on Medium »</a></p></div>]]></description>
            <link>https://medium.com/@carlos.cordero/laura-this-is-one-of-the-best-business-article-i-have-ever-read-dc628d7d9e09?source=rss-b7fddaa579e3------2</link>
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            <dc:creator><![CDATA[Carlos Cordero]]></dc:creator>
            <pubDate>Thu, 15 Oct 2015 17:03:58 GMT</pubDate>
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            <title><![CDATA[What a fantastic reflexion, Laura!]]></title>
            <description><![CDATA[<div class="medium-feed-item"><p class="medium-feed-snippet">I have forwarded it to another business woman :) I am very proud of calling you a colleague I admire.</p><p class="medium-feed-link"><a href="https://medium.com/@carlos.cordero/what-a-fantastic-reflexion-laura-aad116669d03?source=rss-b7fddaa579e3------2">Continue reading on Medium »</a></p></div>]]></description>
            <link>https://medium.com/@carlos.cordero/what-a-fantastic-reflexion-laura-aad116669d03?source=rss-b7fddaa579e3------2</link>
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            <dc:creator><![CDATA[Carlos Cordero]]></dc:creator>
            <pubDate>Sat, 29 Aug 2015 02:57:13 GMT</pubDate>
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