They’re launching today on Product Hunt.

Fun fact: This is their 2nd official launch there.

Previously, the video AI company launched Marengo 3.0 in December 2025. They ranked among the Top Products and got featured in Product Hunt’s newsletters. This new launch keeps the momentum going.

Launching TwelveLabs Marengo 3.0 on Product Hunt - Behind-the-scenes

Once again, I had the opportunity to collaborate with the team on this new launch and wanted to share with you some lessons learned and how we approached this launch.

Lessons learned launching on Product Hunt

Planning a new launch starts with the required inputs:

• Name of the launch: 40 characters max. We kept it simple: TwelveLabs Pegasus 1.5.
• Tagline: 60 characters max. The tagline might be the most important part of a launch, [1] so we made multiple iterations to find a balance, highlighting the key features while keeping it relatable.
• Description: 500 characters max. We made it shorter, in 246 characters.
• Launch tags: up to 3 tags.
• Thumbnail: Product Hunt supports GIF files so we were able to add a nice animated image (only plays on hover).
• Image gallery: Product Hunt recommends adding 3 or more images. Above all, we wanted to show the product. We framed product screenshots and added a headline and subheadline for context.

Pro tip: You can find the required inputs on GitHub. [2]

Product Hunt is about consistency

Above all, the #1 lesson learned is that launching on Product Hunt definitely isn’t a one-time opportunity.

Keep it simple, and keep launching. That’s it!

TwelveLabs is launching today Pegasus 1.5, their most significant leap in generative video AI, transforming video into a queryable, structured data asset.

Join the launch →

References

• [1]: The most important part of a launch?
• [2]: Required inputs to submit a new product on Product Hunt

Mastra (YC W25) is launching on Product Hunt today, releasing stable 1.0 for building AI apps and agents, and announcing 300,000+ weekly npm downloads, 19,400+ GitHub stars, and production use at companies like Replit and WorkOS.

I had a blast working on this launch with their team, and wanted to share with you some thoughts we put into the ops.

It all started last December, when Alex Booker reached out:

We are launching 1.0 in January. Product Hunt came up and I thought of you.

Alex and I both worked at Clerk. Alex is a rare talent, and more importantly, nice and kind human. So, when I had the opportunity to collaborate with him again, this was a no brainer.

Setting up the launchpad

Here’s the reasoning we had when working on the required inputs. In one word: Consistency.

• Product name: Just Mastra. It’s cleaner.
• Product tagline: The most important part? [1] We kept it simple and reused the H1 from mastra.ai for consistency.
• Product description: You can add up to 500 characters. We made it shorter, in 237 characters, to let the CTA visible upfront.
• Thumbnail: Just the profile pic from X.
• Image gallery: Product Hunt recommends adding 3 or more images. We play-and-mixed with existing blocks from mastra.ai for consistency.
• Launch tags: up to 3 tags.

Pro tip: You can find the required inputs on GitHub. [2]

Additional thoughts

• Launch timing. A launch day on Product Hunt starts at 12:01 AM PST by default. We released 1.0 yesterday, and decided to launch on Product Hunt today to maximize exposure.
• Distribution channels. We focused effort on existing channels: X, LinkedIn, YouTube, Hacker News, and targeted communities — places where we are already have an audience.
• Link to the launch. Last but not least, for this launch, the objective is to shine a spotlight on the open-source project and public repository so we decided to link the launch page to github.com, not mastra.ai — help us get trending, star this repo [3]

One more thing

Launching on Product Hunt is definitely not a one-time opportunity.

Awesome developer-first products like Supabase and Netlify have launched there multiple times (resp. 16 and 14 times). Product Hunt is about consistency.

Wrapping up

That’s it! Hope you find this post helpful.

Mastra is launching today on Product Hunt.

• Join the launch →
• Leave a star on GitHub →

References

• [1]: The most important part of a launch?
• [2]: Required inputs to submit a new product on Product Hunt
• [3]: mastra-ai/mastra on GitHub

The 2024 Product of the Year still hits the charts. They have launched web and mobile agents, a visual editor, and 2.0, consistently ranking in the Top 5 Products of the Day.

I had a look at their recent launches. Here’s what I found.

The Cursor way to launch

1. Straightforward tagline. The 60-character tagline might be the most important part of a launch. It’s the first thing you see on the front page. What makes Cursor stand out? They highlight the features, not the benefits.
2. Minimalist visual assets. The image gallery is the first impression of your product. It sets expectations. Cursor’s recent launches highlighted 2 to 4 images. No stock images, no marketing fluff, just product screenshots. They show the product.
3. Found a Hunter. Ben Lang was the hunter of their latest launches — an established user with 50K+ followers, among the 2022 Community Members of the Year (runner-up). It might help increase their reach.
4. Feedback first. Like the tagline and visual assets, the first comment is the simplest. No looooooong background stories, they’re just genuinely curious about what the community thinks of the release.
5. Riding the tailwinds. Last but not least, the launch timing. They first announced the product updates on X, gained momentum, and then launched on Product Hunt the next day, riding the tailwinds.

Final thoughts

For context, Cursor has 20K+ followers on Product Hunt. It certainly helps get more exposure. However, IMHO it’s only part of the formula. Straightforward tagline, minimalist image gallery, simple comments… It all resonates with developers, their target audience.

To quote Lee Robinson on what great developer marketing looks like:

Great marketing values your time; every word matters. Show them how to build interesting things; don’t fill a post with 1,000 words of garbage.

Developers are resistant to anything that looks, sounds, or smells like marketing. Cursor keeps it simple, and it works.

How to apply this to your launch

• Keep the tagline relatable to your audience
• Show the product in your image gallery
• Find a Hunter — may this thread help
• Engage with the community thoughtfully
• The right time to launch could be now

Over to you! What are your key learnings from your previous launches? What worked, what didn’t work?

ICYMI Product Hunt isn’t just a launch platform. It’s also a collective of newsletters.

As we’re gearing up for 2026, you might be planning your marketing strategy. So, I compared both options and did the math.

Here’s what I found.

Overview

TLDR is a collective of 12 newsletters on topics like AI, DevOps, and more.

Product Hunt, on the other hand, maintains 3 newsletters:

• The Leaderboard, Product Hunt’s daily digest
• The Roundup, a weekly summary featuring the top launches
• The Frontier, a weekly, AI-focused newsletter

Let’s compare the two AI-focused newsletters, their audiences and performances.

Larger audience on TLDR, founder-first on Product Hunt

• TLDR reports 920,000+ subscribers to their AI newsletter,
• Product Hunt has “only” 425,000+ subscribers to The Frontier.

Looking more into detail, both audiences are mostly US-based, resp. 64% for TLDR and 53% for Product Hunt. Product Hunt has a significant proportion of founders (19%) and subscribers are more likely to work in early-stage companies under 100 people (59% vs. 29% for TLDR).

Higher open rates on TLDR, cost-effective on Product Hunt

• TLDR reports a 44% open rate (OR)
• Product Hunt: 41% OR

Looking at the ad opportunities, TLDR offers 3 different placements. The primary placement at the top of the newsletter includes a logo, 3 URLs, and up to 100 words. Pricing ranges from $6K to $24K per sent, i.e. $7-$26 cost per mille (CPM). Product Hunt has less options: 1 placement at the top, including an image, 1 URL, and around 150 words. Pricing also is simpler: starting at $10K, 4 issues, $2.5K per sent, i.e. $6 CPM.

Recap

If you want to reach a large audience, the TLDR AI newsletter is worth considering. This has a higher cost, though.

If you’re targeting early-stage companies and looking for a cost-effective channel, sponsoring Product Hunt’s AI newsletter might be a good option.

Over to you! What channels are you planning to explore in 2026?

When is the best day to launch on Product Hunt?

Below are three different stories, three different perspectives and approaches for inspiration.

TL,DR: IMHO There’s no perfect day to launch. Just launch it.

Launching on a Monday for maximum exposure

TwelveLabs attended AWS re:Invent with a series of announcements. They launched on Product Hunt on a Monday, the first day of the conference for maximum exposure.

Launching TwelveLabs Marengo 3.0 on Product Hunt - Behind-the-scenes

Launching on a weekend for less competition

Ultracite, an open-source product for developers, built by a solo maker, launched on a weekend, less competitive than a week day according to Product Hunt.

Launched Ultracite on Product Hunt twice. Here's what I learned.

Launching after gaining traction on X

Dimension first launched on X, got some traction (3.5M+ impressions), and launched on Product Hunt the next day, riding those tailwinds.

From stealth to spotlight: How Dimension launched on Product Hunt

Final thoughts

Different launches, different timings.

So, when is the best day to launch? On a week day, on a weekend? On a Monday or a Tuesday?

In their launch guide, Product Hunt puts it simply:

The best day to launch is when you’re ready.

Keep it simple. Launch, and keep launching.

Product Hunt is about consistency. It pays off in the long term.

That’s it!

Hayden Bleasel launched it on Product Hunt twice this year, and I had a humble contribution as a Hunter.

Different launches, different results. Here’s what I learned.

Ultracite first launched in June 2025, ranked #6 Product of the Day. We launched it again 6 months later, reworked some inputs, and ranked #2 Product of the Day.

TL,DR: What we did differently

• Made the tagline straight-to-the-point
• Told the story visually through the image gallery
• Picked a different launch day

Diff: Tagline

- Fast, automated code formatting for JavaScript apps
+ Opinionated, zero-config code linter and formatter

The most important part of a launch? [1] First, we wanted a tagline that balances simplicity and accuracy. We refined the copy and went straight-to-the-point.

Diff: Image gallery

On the first launch, the image gallery highlighted the key features. On the second launch, we told a different story, addressing the main objections upfront.

Diff: Launch day

Last but not least, we opted for a different launch day.

Ultracite is 1. an open-source product, 2. for developers, 3. built by a solo maker. In this context, we first decided to launch on a Sunday, less competitive than a week day according to Product Hunt. [2] We ranked #6 Product of the Day. On the second launch, we launched on another weekend. Result? #2 Product of the Day.

Recap: How to apply this to your launch

• Keep your tagline simple, in plain English
• Tell your story visually through the image gallery
• Pick a launch day based on your context

Final thoughts: Product Hunt pays off in the long term

Launching multiple times on Product Hunt creates a tailwind. Each launch reaches more people, builds more followers, which then helps future launches. Ultracite first launched with 0 followers. Post-launch: 204 followers.

Product Hunt is about consistency. Launch, and keep launching.

That’s it! Hope you enjoyed the read. What are your key learnings from your previous launches? What worked, what didn’t work from your perspective?

• [1]: The most important part of a launch
• [2]: When to launch on Product Hunt

TwelveLabs is launching today Marengo 3.0, the most powerful embedding model for video understanding.

I had the opportunity to collaborate with TwelveLabs on this launch and wanted to share with you some behind-the-scenes on how we prepped it.

Setting up the launchpad

We started by working on the required inputs to submit a new product:

• Product name: 40 characters max
• Product tagline: 60 characters max
• Product description: 500 characters max
• Thumbnail: recommended size = 240*240px; filetype = JPG, PNG, or GIF; maximum size = 2MB
• Image gallery: recommended: 3 or more images; optimized size = 1200*630px
• Launch tags: up to 3 tags

Pro tip: You can find the required inputs on GitHub. [1]

We had a clear messaging, so we focused effort on the image gallery.

Show the product

The image gallery tells a story, visually. It starts with an intro, i.e. the Open Graph image. IMHO it should finish with an end, i.e. your call-to-action.

We brainstormed:

How to tell a compelling story in 3 or more images?

Below are the requirements we defined:

• Image 1: Open Graph image
• Images 2–6: Feature highlights
• Image 7: Call-to-action

We used a 1200:630 ratio for optimal display.

Above all, because TwelveLabs targets a technical audience, we wanted to show the product. We framed product screenshots and added a headline and subheadline for context.

Show, don’t tell.

To recap: We had a clear messaging. We worked on a compilling visual story. Next: Scheduling the launch.

The best launch day != The right launch day

We thought:

What’s the best day to launch [on Product Hunt]?

In their launch guide, [2] Product Hunt puts it simply: The best day to launch is when you’re ready.

This week is AWS re:Invent 2025, the ultimate week for builders, dreamers, and disruptors, and TwelveLabs has geared up for this event with a series of announcements. [3]

In this context, we decided to launch today, Monday, December 1st. First day of the week, first day of the conference. Hopefully this decision will give the launch maximum exposure.

Wrapping up

That’s it! TwelveLabs is launching today Marengo 3.0, the most powerful embedding model for video understanding.

Join the launch →

References

• [1]: Required inputs to submit a new product on Product Hunt
• [2]: The best day to launch on Product Hunt
• [3]: TwelveLabs at AWS re:Invent 2025

It launched on Product Hunt this month, for the first time after months in stealth mode, got featured, ranked #2 Product of the Day, and #3 Developer Tool of the Week.

Here’s what they did right and how to apply it to your launch.

What Dimension did right

1. Rode the tailwinds. Their founder introduced Dimension on X the previous day. It gained traction with 3.5+ millions impressions and the team rode those tailwinds on Product Hunt.
2. Crafted the visual assets. The image gallery is the first impression of your product. It sets expectations. High-quality assets == high-quality product. Pro tip: The image gallery tells your story, visually. It starts with an intro, i.e. the OG image. IMHO It should finish with an end, i.e. your call-to-action. Take Dimension for example.
3. Kept momentum going. Last but not least, the team kept the momentum going post-launch by running a billboard ad campaign to stay top of mind.

How to apply this to your launch

• The right time to launch could be now
• Show the product in your image gallery
• Keep the momentum going by engaging in threads and running ads

Over to you! What are your key learnings from your previous launches? What worked, what didn’t work from your perspective?

Full disclosure: If this was Aikido’s first launch on Product Hunt, the team still had previous launch experiences. In fact, they launched Opengrep last February and ranked #5 Product of the Day.

What Aikido did right

1. Nailed the tagline. The most important part of a launch? These 60 characters are the first thing you read on the front page. “Secure everything you build, host, and run.” Simple, relatable, straight-to-the-point.
2. Polished the visual assets. Underrated: The image gallery. It tells your story, visually. It starts with an intro, i.e. the OG image. IMHO It should finish with an end, i.e. your call-to-action. Nailed it.
3. Engaged with the community. They added a first comment to get the discussion started. They also upvoted and replied to every comment.

How to apply this to your launch

• Keep the tagline simple and relatable
• Show the product in your image gallery
• Engage with the community thoughtfully

Over to you! What are your key learnings from your previous launches? What worked, what didn’t work from your perspective?

I recently ran an experiment analyzing traffic from these hubs over 30 days. Here’s what I learned.

Context

• I analyzed the traffic coming from a Product Hub `/products/{yourCompany}` using Dub.co
• To set a control, I didn’t do significant activity there, just looked at the organic traffic

Observations

Two main observations:

1. High-intent traffic: 20.51% of people coming from Product Hubs convert into new sign-ups (fig. 1)
2. Decreasing over time: it seems that momentum post-launch lasts about 30 days (fig. 2)

Takeaways and next steps

• Positively surprised by the conversion rate
• Follow-up questions: What brings the most traffic to Product Hubs? Launching new features, securing founder reviews, posting in threads…?

Curious: Do you track traffic from your Product Hub? Have you seen similar results? Eager to swap notes.