Industries across the globe are evolving at an unprecedented pace and we’re witnessing some of the most bizzare & ‘unreal’ ideas come to life. From driverless cars to space travel for commoners, from gene editing to decentralised currencies, ideas that were merely on paper or just an imagination are now becoming multi-billion dollar industries. And thanks to the internet, everything is becoming a lot more accessible — more knowledge to commodities, making us more aware about the world, about ourselves, and our needs. This awareness and knowledge are generating a momentum that has started questioning the premise & status-quo of every industry.

Ridesharing, co-living, bike-sharing, are all case in point. I spent my last 5 years in two such industries working for distrupers like Uber & ofo, and boy, weren’t they adventurous. Now, I’ve decided to complete the full circle back going back to the industry where I started my career — Skincare, but this time, as an entrepreneur.

Skincare as an industry has existed for decades and it has evolved (well, continues to evolve as I write this) to find solutions to the problems that seemed unsolvable at the time — wrinkles, ageing, weather-skin mismatch and what not. But, one thing that it hasn’t solved for, so far, is personalisation, and that’s exactly what I’ve set out to work on.

When it comes to skincare, there are multiple factors that come into play — your skin type, climatic zone of your location, your daily sun exposure, your stress level, your food habits, your exercise routine, just to name a few. However, when it comes to (off-the-shelf) products you use, they only take into account 2 to 3 such factors at best thanks to the ‘one-size-fits-all’ strategy, and well, scalability. At my startup, I’m solving this exact problem.

Say hello to ‘Yours’ — a personalised skincare solution because we’re all tired of trial and error with off-the-shelf products. Tired of arranging bottles on dressing table that didn’t “suit” us. It’s time you get skin care regimen which is absolutely Yours.

If your skin is asking for more details, log onto: getyours.co and take your skin assessment to order Yours personalised skincare.

56% women told us that they have tried over 50 brands in their lifetime and still haven’t found the right products for their skin!

Skincare as an industry has existed for decades and it has evolved (well, continues to evolve as I write this) to find solutions to the problems that seemed unsolvable at the time — wrinkles, ageing, weather-skin mismatch, and what not. But, one thing that it hasn’t solved for, so far, is personalisation, and that’s exactly what we’ve set out to work on.

When it comes to skincare, there are multiple factors that come into play:

1. Your skin type
2. Climatic zone of your location
3. Your daily sun exposure
4. Your stress level
5. Your food habits
6. Your exercise routine

..just to name a few. However, when it comes to (off-the-shelf) products you use, they only take into account 2 to 3 such factors at best thanks to the ‘one-size-fits-all’ strategy, and well, scalability. While it might work for some people, but for most of us, it’s hit and trial. At ‘Yours’, we are solving this exact problem. Say hello to new the era of skincare — a personalised solutions because we’re all tired of trial and error with off-the-shelf products. Tired of arranging bottles on dressing table that didn’t “suit” us. It’s time you get skin care regimen which is absolutely Yours.

This is how it works:

1. You fill our skin assessment and order our products
2. We create your products based on your inputs
3. You receive your personalised skincare regimen at your door step

Skincare products made to order, what a time to be alive, right? Give it a try, your skin will thank you! :)

Much love,

Yours

Ah isn’t this the time that we’ve been looking forward to, for the entire year. The Holiday season! Family is happier, food is richer and vacation is fancier!

While everything else is picture perfect, one thing that we often tend to neglect is our skin. To help you from causing havoc over your skin care routine, here are some tips you can follow this holiday season:

1- Sleep- When we are asleep, our brains produce growth hormones which focus on repairing our damaged skin cells. Lack of sleep messes up the repairing process as well as moisture & collagen level of the skin — leaving our skin dehydrated, red and prone to breakouts& ageing signs. Plus no one wants those dark circles!

Tip: 7–8 hours of sleep is a must! Rest that brain, body, and skin of yours!

2. Make- up: You are absolutely at peace, lying down on your bed after a great day with family and friends, and now you don’t want to leave that very comfortable temperature of the blanket to go wash your face. Right? We’ve all been there.

But focus! not removing makeup before going to bed has serious ill-effects on your skin. Makeup left overnight can clog your pores and leave your skin more prone to acne.

Tip: Always wash your face before getting into the bed, and for the days when you are feeling too tired, keep makeup remover wipes by your bedside table.

3. Alcohol- Did someone say shots?!

Sure that feels sweet n’ nice at first, but once it reaches your tummy, alcohol breaks down into acetaldehyde, which if accumulated, causes serious flushing. Acetaldehyde is also responsible for producing reactive free radicals and damaging DNA, which causes the breakdown of collagen, loss of elasticity and premature ageing signs on the skin.

Tip: You can always stick to Red wine. It is full of antioxidants, which makes it a better choice.

4. Usual skin care: Relaxing and lazing mood makes it all the more difficult to do the usual skincare routine in the holiday season. Exfoliating and toning feel like such an effort and you just want to chill, right?

Always remember- skin care is a commitment, you have to do it every day for it to pay biggest dividends throughout your life.

Tip: You can get the best of both worlds by going for masks treatments with your family and friends! Skincare — check, quality family time- check!

5. Water water water- We might have alarms and reminder in our homes for drinking enough water, but once we enter vacay mode, all that is quickly forgotten. Always remember, Water hydrates our skin and delivers nutrients to the skin cells. Vacay or no vacay, 8–10 glasses of water per day is a must.

Set your reminders again and never let a day go by without drinking at least 8 glasses of water.

We don’t want to be the fun police bringing it all up, but being skin enthusiasts ourselves, we really deeply care for your skin.

If you missed sleeping enough or hydrating your skin, don’t worry. Let our skin experts know all about your lifestyle choices, then sit back and relax! Visit www.getyours.co and get your personalised skincare regimen based on your skin, lifestyle and environment- yes, your sleeping hours, stress, smoke intake, water intake, environment etc. will be factored in designing your products 💁‍♀

Acne/zit/pimple is a woman’s worst nightmare. Scientifically- acne is simply oil, bacteria and dead skin cells plugged inside our hair follicles. They usually appear on the face (I even had them on upper lip), forehead, chest, upper back, and shoulders, and once they do, they can last up to an excruciating decade! After buying countless anti-acne creams, and making my face a guinea pig for these commercial companies, I realized that if I ever want a clear face, I need to start digging deeper.

While tons and tons of “beat-the-acne” “Acne-free” “Anti-Acne” products are spread on every shelf of a supermarket, no one is trying to understand the underlying problem i.e. what’s the root cause of acne? The myth says acne is the result of age and hormonal change, but 5 months worth of trips to different skin experts made me realize that it is NOT true. While age and hormones have a huge role of play in acne, a list of other lifestyle factors contributes the most to it, for example, sun exposure, stress levels, etc.

Another interesting insight from my study on the causes of acne was how different acne can be, depending upon the age of the sufferer. While teen acne is mostly due to hormones, adult acne is usually the result of unhealthy lifestyle choices made in the past years. Needless to say, if the cause of acne is different, the cure has to be too. Every skin is unique, every cause behind acne is too. It can sound very intimidating, but you don’t have to worry about it.

Yours personalised skincare takes into account your skin type, lifestyle and environment to truly give you the right skincare products for you. If your skin is asking for more details, visit www.getyours.co to take the free skin assessment. Tell our skin experts about your skin type, skin goals, lifestyle choices and they will make your personal skincare regimen after keeping your stress level as well as water, sleep, smoke intake in mind! What a time to be alive..✌

If you are not okay with toxic ingredients in your food, why should you be okay with toxic ingredients in your skin care products? Skin care, after all, is food for your skin.

If you find these ingredients on any product label, drop it like it’s hot-

• Parabens
• PEGs
• Ethanol-amines
• Phthalates
• Synthetic fragrance
• BHT
• Siloxanes
• Formaldehyde

You’ll be surprised how prevalent unfriendly ingredients are in today’s widely available skin care products.

For the longest time beauty was created out of big corporate factories. They supplied it, we applied it. But times are different now. We have access to information now, we can look out for ourselves now.

As Yours skincare was reared by women who have personally faced this problem for over a decade now, we are strong advocate of clean beauty. At Yours, clean beauty stands for absolutely refraining from using even mildly toxic ingredients, including suspected ingredients. If it can have harmful effects on skin or environment, you won’t find it in any Yours product.

So, clean up your skin care act!

If you want to clean up your dressing table too, you are at the right place. Sick and tired of buying new bottles every month and trying them on our skin to find the “right” product which “suits” our skin, we started Yours.

Read more about Yours story here.

P.S. In addition to refraining from using any even mildly harmful ingredients, we are absolutely cruelty free. We love animals- they are the cutest!!