An example segment could be “Saw Homepage Then Purchased.”

In this example, “Saw Homepage Then Purchased.” segment accounts for 58.5% of product revenue from July 2016 — Aug 2018.

A use case of this segmented audience would be to see which products they are most likely to purchase. Head over to the Product Performance Report and you can see what was the most purchased item for this particular cohort.

Next you should be asking is how is this source of traffic being generated. Is it by campaign? Is it by referral link? Knowing all these, allows you to nurture and allocate your precious resources.

Conclusion

Advance segmentation allows you to identify how many people converted after seeing a specific piece of content. It does not permanently modify the data in your Google Analytics account. Segmentation not only add context to the data but also improves the measurement and make the data more actionable.

When I’m helping clients analyze website traffic and performance, I want to avoid the time-consuming process of “report browsing”. I emphasize entering the process with a very specific goal in mind. Without a purpose, you run the risk of spending hours scanning metrics with nothing to show at the end. I also emphasize focusing on actionable data, or information you can make decisions based on. This is why segmentation is so important.

Picked this up at a local library. Authored by Founders of 37Signals, they lay out the argument for working remotely and not bound by a geographical location.

Draw on their experience of managing remote workforce in New Zealand and Denmark from Chicago as well as other progressive company, the book shows how you can reap the benefits of having a remote work force and mitigate the drawbacks.

If you think this is a good excuse to outsource jobs to some Asia countries, it wrong. The authors argued going remote promotes quality of life and getting access to people who might not want to fly half-way across the globe to work with you.

They list the likes of IBM, Dreamworks Animation, Virgin Airline, Deloitte (accounting) who are ready going remote and the saving they benefits from such work arrangement.

My favourite part of the book is where they layout the excuses and how to deal with those excuses with clarity. I list out some in table form.

To quote Richard Benson

To successfully work with other people, you have to trust each other. A big part of this is trusting people to get their work done wherever they are, without supervision.

I discovered Google Analytics does not report on the numbers of returning users by default. There are quite a few hoops you have to jump through to get the data on returning user. Google Data Studio enables you to home in to the returning user data.

iworkwithData on Twitter

How to view New Users and Returning users in Data Studio.

Things to take note : As far as Google Analytics are concern, I’m only a returning visitor if I come back to your site using the same instance of the same browser on the same device.

Rather than merely measuring whether users are new or returning, Google Analytics count-of-session report (under Audience > Behaviour > Frequency & Recency) and Adobe Analytics visit-number report reports allow you to more precisely understand the familiarity level of users: how many of the visitors are highly familiar with the site (say, have had their 6th visit or more) versus how many are relatively fresh to the site?

Bounce Rate

With a standard Google Analytics set up, every single type of visit is a bounce if the user does not move on to a second page.

• When a user clicks the back button.
• When a user closes the browser window or tab.
• When a user manually types a URL or search query into the browser bar.
• When a user clicks on an external link.
• Or when the session times out after 30 minutes.

This means all of the above situations will be classified as a bounced visit

Here are two easy ways to get better data on single-page visits so marketers understand how users engage with their content.

New Cross-Device Features for Google Analytics

Cross Device reporting in Analytics takes into account people who visit your website multiple times from different devices. Google is keeping user privacy in mind with these new features and not including people that haven’t opted in to their personalized ad tracking. So one caveat to these new features is that they will only incorporate users with Google accounts that have opted in to personalized advertising. If a user has opted out, they will not be included in these new Cross-Device reports or audiences. One more thing, you cannot apply Segments to the Cross Device reports.

Conclusions

What are the areas where Google Analytics trips you up and how do you go about dealing it? Love to hear from you all

mryap on Twitter

My Online Presence Audit service where I review your website, content, SEO, reputation, competitive landscape and Google Analytics and Google Search Console Hire Me 👇 https://t.co/9KKbjwDVNo

If you had to run marketplace whether via web site or an app based on only one measure of success, what would that measure be and why?

Most (only most) users tend to get lost in too many metrics if they have no framework to understand what different metric combinations mean.

Whatever that goal is, whatever your site is built to do for you. That one number is what you should track.

If you are running a paltform based on people requesting things they want, and providers then complete those requests. The measure of success is to count how many requests were posted in total, and how many out of those were fulfilled.

Next, trying to establish what constitutes a “fulfilled” request. Is it when the request items are delivered? or feedback given?

Value of a platform is derived from network effects. One person’s usage will drive the other person’s usage. The metrics that matters are those that track usage such as volume of transactions/interactions.

Are people from both sides of the market repeatedly and increasingly engaged in positive, value-creating interactions?

Are people happy with the platform to continue investing their time participating actively?

The metrics are no longer total no. of people sign up & no. of pageview generates.

The focus is on growth of user competing core action — in the example of a marketplace that is how many requests were posted in total, and how many out of those were fulfilled.

Hugh O'Connell on Twitter

You won't find a single campaigner on either side who will dispute that her death changed everything.

Amy Huberman on Twitter

He had to take a lot of heat in this so can we send some love to @drboylan for his compassion and reason during this. Proud to know him.

Philip Bromwell on Twitter

I'm elated.... I didn't think it would happen in my lifetime, but it has!" - 81-year-old Frank Crummey, women's rights campaigner, on #8thRef https://t.co/R96zXPMGME

The Atlantic on Twitter

@YasmeenSerhan reports from Dublin on Ireland's "quiet revolution"-a repeal of the country's abortion ban: https://t.co/BwdCKfOgML

Leo Varadkar on Twitter

"Fantastic crowds at Dublin Castle. Remarkable day. A quiet revolution has taken place, a great act of democracy."

RTÉ Radio 1 on Twitter

I am really hoping to be able to look at women now when I give a horrible diagnosis and when you really change a persons life irrevocably when you tell them that they have a baby that's not going to survive, that I can now care for them" Dr Rhona Mahony tells @MarianRTE #8thref

RTÉ Politics on Twitter

RESULT: Mayo YES 57.07% NO 42.93%

Fintan Walsh on Twitter

A tally from a box in Ballybrown, Co Limerick, just had 93.9% Yes. Wow #RepealedThe8th #Referendum2018

Vicky Kavanagh on Twitter

Nobody wants abortion. Nobody is advocating that abortion is your go-to choice if you have a crisis pregnancy. Women would be very happy to live their lives with never having an abortion (2) #8thRef

District Magazine on Twitter

Stoneybatter is 92% YES! Wow.

Jonathan Healy on Twitter

Final Tally from Cork City Hall Cork North Central #Yes 63.86%, #No 38.1% CorkSouthCentral #Yes 68.16%, #No 31.43% @NewstalkFM #cknc #cksc

LindAre You Voting Yes TODAY 🔪🦀 on Twitter

Dublin Central is in and it's 76%

Peter Tanham on Twitter

With 700,000 votes tallied, we're at 67.45% Yes nationwide. Unbelievable. #Together4Yes #RepealedThe8th

Fintan Walsh on Twitter

A tally from a box in Ballybrown, Co Limerick, just had 93.9% Yes. Wow #RepealedThe8th #Referendum2018

Aoife Barry on Twitter

76% yes in Dublin Central @thejournal_ie #8thref

Seán Mac an tSíthigh on Twitter

Tally from Kilgarvan (Healy Rae country): YES 298 NO 230 #Kerry #8thRef

Shane Faherty on Twitter

I hear there are Vatican helicopters lifting people off the roof of the Iona Institute.

Damien Tiernan on Twitter

Waterford is voting yes Results favouring Yes at 67.8% after about one third of boxes counted. 72% yes and 28% No in City. 69% Yes and 31% No in County.

Pauline Sargent on Twitter

YES #DubSC are magic. Super work by @DubSCRepeal #Together4YES https://t.co/xHWdtm3SAn

Clio Meldon on Twitter

Woman on the #latelate is discussing the badges. How important they were. How in demand they were. How necessary they were. Bloody hell, I made those badges. 😭

Jason O'Mahony on Twitter

Jaysus. In my youth you couldn't buy condoms, be gay, get divorced or even see The Life of Brian. Now we're one of the most liberal countries in the world. Incredible. Well done to all those who worked so hard knocking on doors and everything else. #Referendum2018

enormous on Twitter

Ar an imeall // I've been on edge for days. Well done to the whole @together4yes team. We did it! https://t.co/nQa8gG7sBU

The Irish Times on Twitter

Irish Times exit poll suggests that the margin of victory for the Yes side in the referendum will be 68 per cent to 32 per cent - a stunning victory for the Yes side after a long and often divisive campaign. https://t.co/oclMHokatD

Kim Bielenberg on Twitter

BBC News going live from Dublin castle on the referendum. RTE talking to a comedian with his shirt off. #latelate

Gerard Brady on Twitter

I don't know if the Late Late Show having a woman on, right now, to talk about seeing "guardian angels" is really capturing the national zeitgeist #repealthe8th #latelate

Graham YES Linehan on Twitter

https://t.co/bhZGPrfHU3

Annie West on Twitter

If you haven't voted yet.

Mark "REPEALED" O'Halloran on Twitter

A No canvasser on Grafton Street just asked me why I voted Yes. I said 'Savita Halapanavar'. To which he replied - 'sorry, I don't speak Gaelic'. #Repealthe8th

DC on Twitter

If you're #hometovote in Cork and need somewhere to work or hang out, @republicofwork is open 8am - 8pm today and we'd be privileged to have you come drink our coffee and use our wifi. #irishlegends

Isobel on Twitter

And so the journey #hometovote from singapore begins! 11,000 km, 700 euro, 22 hours for 1 vote to #repealthe8th priceless! #voteyes #wearecominghome #letsdothisireland

N16Breda BeMyYes BeMyYes on Twitter

Amazing tales of #hometovote 😍 Just met Kelly on Grafton St - she made a15 hr journey back from Malaysia to come #HomeToVoteYes #YourYesMatters #bemyyes

Ronan Lyons on Twitter

@timmydooley @Together4yes Tom Smith: "Abortion is a mortal sin and should not be allowed under any circumstance. You're going to hell!" Also Tom Smith: "I wish you had been aborted." 🤔

Páraic Ó Súilleabháin on Twitter

Well my badass of a partner decided mid induction in her pjs to get to the polling station from the labour ward to vote. Hopefully the baby won't be born in the station! #emotionalday @Together4yes #Repeal8th #repeal #8thAmendment #TogetherForYes #together4Yes

Breda Gahan on Twitter

@Paraic_O_S @Together4yes Where is this polling station?! Midwife here, and on my bike I can get there if needs Paraic. All good wishes to you both for safe arrival of your little one. So many women of all ages voting in D7 where I voted this am. Great video.

Timmy Dooley TD on Twitter

@Together4yes - this is a beauty! No side not happy with me #Repealthe8h

Dónal Ó Raifeartaigh on Twitter

Just took 93yr Mam to vote, she's registered blind. In a very loud voice she said, "Which box to make John McGuirk fuck off?" A cheer went up from waiting voters

Áine Downes on Twitter

It took my mam 57 years to find her mother. They took her away from her when she was only a few days old. They said they were going to give her a bath. She never came back.

Jim Sheridan on Twitter

Given how many Irish women have been forced to take the ferry there's something very poignant about @StenaLineUKIE being willing to hold a sailing due to a train delay so a group of #hometovote voters will make it back in time to ensure no Irish woman has to make that trip again https://t.co/48Cwx4IvQj

Caroline Bowler on Twitter

In ten years away, I've missed a lot of pivotal moments at home. For those who are #HomeToVote, more power to your elbow. It's an important day for #Ireland & I hope all those who can vote, do. Whatever your position.The rest of us are supporting from afar.

Audrey Ellard Walsh on Twitter

Good morning Ireland. Let's make history today. #Repealthe8h

Rubber Bandits on Twitter

The homevote pics of the airport queues are like when a battle in a film is getting tough, and then a load of supportive elves with swords suddenly emerge over a hill.

Pauline Sargent on Twitter

Last #Together4yes leaflet drop done in Crumlin as part of the @DubSCRepeal team and with @enormous and Lorino. Overall think we got a 1000 houses done in 2 hours. And hopefully last time wearing this #Repeal jumper. Going into the attic on Saturday 😜

Sophia Avocadogan on Twitter

Hail Mary mother of God pray for us sinners💙 Me NERVES for tomorrow. Please Ireland, show us you trust us🙏🏼 #voteyes Finally got my hands on a colour REPEAL top today courtesy of the lovely @Claireissimo #repealthe8th #together4yes #hometovote #trustwomen

Sophia Avocadogan on Twitter

Hail Mary mother of God pray for us sinners💙 Me NERVES for tomorrow. Please Ireland, show us you trust us🙏🏼 #voteyes Finally got my hands on a colour REPEAL top today courtesy of the lovely @Claireissimo #repealthe8th #together4yes #hometovote #trustwomen

Ronan Mullen on Twitter

Ronan Mullen? Are you any relation to that other prick?" will be my epitaph.

Transparent Referendum Initiative on Twitter

American group we first identified advertising online, now admit paying for 5000 posters in Ireland, and traveling here to canvass for no vote in #8thref. They claim interfering in our democracy is "kind of be like if we're promoting a concert!" Reports @karadaniellefox for @CNN

Gianni Ponzi on Twitter

Having fun reporting saving8th Instagram ads as "I find them offensive

Una Mullally on Twitter

Good people of Stoneybatter. Please be careful of a group of 18-year-old guys (I asked them their age) who are slapping Vote No stickers around houses. They are aggressive, violent and are threatening women. I've called the cops. Terrible.

David Barker on Twitter

@mryap No side not prepared to listen. Well done to Repeal and wish them success.

Cara on Twitter

We gave out 750 YES badges in 2 hrs at Pearse Street station. Thank you to the man who gave all ten of us curly wurlys, and to the other man who has bought a few freddos for us but didn't have enough for everyone so came back 10 minutes later with more.

enormous on Twitter

togetherforyes @sineadgleeson hits the nail on the head. Read more from the link in Sinéad's profile. #voteyes and then we can embrace change and make our country right for all of us. https://t.co/sMXVnjvz5x

Aisling WE ONLY BLOODY DID IT IRELAND Bea on Twitter

Myself @sharonhorgan & @Andrew_Nolan have made this VIDEO with the help of our CLOWN PALS. We hope to make you LAUGH. PLEASE WATCH! SHARE! #repealthe8th @GrainneMaguire @BigBoyler @hotpatooties @Jarlath @Glinner @jimmycarr @Roisinconaty @Kathbum @MrEdByrne https://t.co/wtwQvxzD8N

IFPA on Twitter

Women in this country are not going around 'demanding abortion'. These are women in crisis." - @SimonHarrisTD #rtept #Together4Yes #8thRef #RepealThe8th

Le Monde on Twitter

Repealthe8th #IVG En Irlande, les pro-choix font campagne en vêtements | #abo https://t.co/ecv1uK7jGG

Jarlath Regan on Twitter

Have to post this. #rtept

Thms Fnnng on Twitter

Two men debating women's reproductive rights on national television. Ireland sometimes you make it so hard to love you. #RTEPT

Vincent Browne on Twitter

I retired from TV3 last July. https://t.co/fCza0hthpy

Mark on Twitter

As a fellow American I believe I am within the bounds of international law to approve a thorough bolloxing of my cartoonishly moronic countryman by all Irish folk. Have at it lads. https://t.co/T7xxAr3ryJ

Catholics Together for Yes on Twitter

This past weekend was a hard one for us Catholic yes voters. Hard to hear untruths. Hard to be threatened that our church and our faith will no longer welcome us. But on Friday we will stand with our woman. We will be #Together4Yes

The Noble Mucksavage on Twitter

Please contribute to funding the oversized catapult I have started building in my back garden to fire Ronán Mullen into space

Hazel Chu on Twitter

Mum out yesterday-If anyone says anything racist to us today I'll be telling them to 'F%*k right off!' Me-You can't say that we're trying to be the better side & be respectful. Mum-You're right I'll them 'PLEASE f%*k right off!' 🤣😂 I ❤️ her #RepealThe8th #Together4Yes #Repeal

Andreeeeeeeeaaaaaa! on Twitter

❤️ to all the women of Ireland that I know and don't know. I don't have a vote as I am not a citizen but Dublin has been home for 16 years. Eager for Friday to come and go with a Yes. It feels like I can't breathe.

Aonghus Óg McAnally on Twitter

And if you're a man who feels this is a "women's issue" and nothing to do with you - well, last I checked, men were directly involved in 100% of pregnancies. This is absolutely about you. It's about all of us, and the society we want for our people.

Aonghus Óg McAnally on Twitter

And if, after all that, you still feel that your own morality would never let you terminate a pregnancy, then fine, that's your choice. But ask yourself if it's right that you should impose that choice on anyone else?

Hazel Chu on Twitter

Thanks all for the lovely msgs There's still a good dose of racism about but no where like the 80s (bk then our chipvan was burnt out over it) By Saturday I hope it'll show we've firmly moved past the 80s! Wearing my Chinese Yes badge proudly #repealthe8th #TogetherForYes #Repeal

Taryn De Vere on Twitter

100s of white crosses have been erected almost the whole way from Donegal to Derry. I feel so angry that the people who erected them are putting so much energy into suppressing women's rights.

Deirdre Molloy on Twitter

Men wearing #repeal jumpers are automatically a minimum of 30% more attractive. Fact.

⭐ amy o'connor ⭐ on Twitter

Women apparently neither protect lives nor deserve protection themselves 🤔

Dara Ó Briain on Twitter

I'm always disinclined to get involved with Irish political matters, since I feel it is inappropriate as I live in a different country. This video of an Irish Senator openly appealing to American Pro-Life organisations has changed my mind. Please Vote Yes to Repeal on May 25th. https://t.co/aVYeXjofM5

Your data is only as powerful as your ability to act on it. Look beyond pageview, likes and downloads. Focus on user retention rates instead.

Your organisation become data driven while looking at retention rates.

Who are my best customers?

How do each segment of best customers differ?

How did they find us?

Why did they leave us?

If you’re a up and coming company, the only way you can grow is by being data driven.

Different user types use your product in completely different ways and had different retention curves.

Asking yourself what metrics & data matter from day one will help set you up for success, but don’t be afraid to iterate as business evolves

Data visualization help us understand what hidden meanings lie in our data.

Making Data Visual explore the use of operationalization to figure out what questions can be asked of the dataset, and what visual mappings will support answering those questions.

Operationalization in the context of visualization is the process of identifying tasks to be performed over the dataset that are a reasonable approximation of the high-level question of interest. The aim is to “ know how users ultimately mean to interpret the data.”

From their combined three decades of experience, the authors learn that designing effective visualizations to make sense of data is a systematic and repeatable process. They systematized this process into reproducible and clear steps in this book.

Once people can describe how the data attributes relate to the question they are trying to answer, finding an appropriate visualization make an otherwise messy process a bit more structured.

With examples, the authors demonstrate by refining high-level questions into well-defined data analysis tasks and on how to incorporate visualizations along the way to clarify understanding and gain insights.

They use biological science and software engineering domain for the case studies to illustrates the techniques and process of data counseling and Multiple linked views (MLV) design patterns.

This is not the book you expecting if you want to make your data visualization looks nice.

Jupyter notebook allows for an approach to report generation where the prose/narrative plays a more integral part. Jupyter notebook allows you to communicate ideas that combine code, data and visualizations.

HDSDA on Twitter

Anatomy of a Jupyter notebook.

Like Jupyter notebook, the RStudio/knitr/rmarkdown stack allows for the same approach to communicating results.

Higher institution of learning in #Ireland, are you exploring use of Jupyter notebooks for learning/teaching? I am available for hire to consult.

My workflow on a standalone system (as opposite to distributed systems such as Hadoop) involve using:
- R and Python pandas for analysis, cleaning, and processing,
- Jupyter notebooks for communicating result,
- Docker for reproducibility and
- Terminal/Shell Command line for version control

People are bringing mobile and tablet into the research and buying cycle. As a business owner, you need to understand what is really leading to the sales and how users are combining all these devices when they visit your online property.

Out of the box, Google Analytics allows you to identify unique users across browsing sessions, but it cannot identify unique users across different browsers or devices.

GA new User ID features allows you to assign a unique ID to these visits. It allows you to more accurately identify a user across all the devices they use to access your site. From a visitors who might start off researching a product and services on Mobile/Tablet, checking reviews, making decisions and finally making the purchase from your website using the desktop computer.

This unique ID cannot have any PII (personally identifiable information), like an email/SSN/phone number. This User ID also allows you to go back 90 days of data on user activities.

The best way to implement GA new user ID feature is to have an authorization system like a login. If you are selling online, having a login allows you to give your prospect a place to save their favourite products they find on your website. This allows them to return your site, share with friends and family and continue where they stop whether is on a mobile/tablet or desktop computer.

Google Analytics User ID features allows you to track the same visitors across different devices including desktop.

Setting Google Analytics user ID feature can be challenging. I am here to help. Just drop me a note.

Connect multiple devices, sessions, and engagement data to the same visitors.

The rise of the platform as a business model

Platform businesses model bring together producers and consumers in high-value exchanges. Their chief assets are information and interactions, which together with “network effects” are the source of the value they create and their competitive advantage. Many of these business strategies have existed for a long time (Malls link consumers and merchants; newspapers connect subscribers and advertisers.), digital technologies’ increasing capabilities and internet are fueling their rapid growth.

Apple’s App Store, connects app developers and iPhone owners, combine with its handset connect participants in two-sided markets — app developers on one side and app users on the other — generating value for both groups. As the number of participants on each side grew, that value increased — a phenomenon called “network effects,” which is central to any platform strategy.

Players

New entrants like Uber, Alibaba and Airbnb, are all platform businesses, and they are all disrupting their industries. The 5 largest companies in tech are platform businesses.

NYT Opinion on Twitter

The 5 largest companies are now all tech; each dominates its corner of the industry. How should they be handled? https://t.co/n3ulSweVUD

Example in Ireland

In Ireland, an example is PhysioLinked, the products are the physiotherapy provider and the consumers are the patients. In the case of Popertee, property owners who have vacant space on one side and businesses looking for a retail presence on a pop-up basis on the other. You can say that Popertee is the Airbnb of retail space. Daft.ie made it easy for customers looking for property to rent and buy in Ireland via a single source.

Core Interaction

According to book entitled Platform Revolution by Parker, Van Alstyne and Choudary, getting users to participate in a platform is one of the major challenges. They put it down as

Participants + Value Unit + Filter → Core Interaction

The Value Unit is what participants on one side of the platform create for others. In the case of Daft.ie, this was the pricing and availability information about each property entered by the property owner. With Physiolinked, it’s listing the physiotherapist you want to make an appointment with.

The Filter is how the other users find the Value Unit, and is usually some sort of search interface. In PhysioLinked case, patients can use their location to filter the Value Units — available physiotherapists — and display them quickly and easily.

For platform to survive and prosper hinges on its ability to elicit a continuing stream of repeated interactions from platform participants. As the story of Monster vs LinkedIn in the book demonstrates, successful platforms got to layer new interactions on top of the core interactions. LinkedIn foster additional reasons for participants to spend time on their platform by emphasis content creation and sharing.

Implications

From marketing to finance, the seismic shift in business models calls for a different way of doing things. Platform business owner also need to consider governance rules on how platform participants or members may interact, such as deciding to what extent they allow communication between participants.

“Uber, the world’s largest taxi company, owns no vehicles. Facebook, the world’s most popular media owner, creates no content. Alibaba, the most valuable retailer, has no inventory. And Airbnb, the world’s largest accommodation provider, owns no real estate. Something interesting is happening.”

— Tom Goodwin, EVP and Head of Innovation at Zenith, writing for TechTarget in 2015

Since a company no longer has to own or produce all the assets — product listings, cars and properties any more to create value. It’s capital expenditure is significantly lower because it uses the resources of third parties. How do accountants going to put these down in the balance sheets? As far as I can tell, Platform Revolution does not offer any insight. ACCA based on findings from workshops around the world has published a PDF on this matter.

Metrics that matters

When you are running a platform business, forget about the total number of people sign up and number of page view generates. As the value of a platform is derived from network effects, platform metrics should seek to measure

• the rate of interaction success and
• the factors that contribute it.

Platforms are driven by usage. One person’s usage will drive the other person’s usage. The metrics that matters are those that track usage such as volume of transactions. Are people from both sides repeatedly and increasingly engaged in positive, value-creating interactions? Are people happy with the platform to continue investing their time participating actively?

Some important metrics to keep track are:
– Searches
– Rate of conversion to Sale
– Net Promoter Score

All the above metrics seeks to track and measures usage on a platform. Snapchat a social platform, called daily user engagement a “critical component”

Curation and Reputation are the New Quality Control

The Platform business embrace and enable external vetted entities to create and capture value. Parker, Van Alstyne and Choudary mentions about curation to vet quality participants on to the platform.

In Physiolinked, physiotherapist on sign-up are require to produce “a photo, proof of qualification, insurance & relevant professional body membership.” This built credibility and trust thereby assuring the other side of the market, the people seeking treatment that this is a platform they can trust.

Conclusion

Platforms as a business models scale more efficiently and more quickly by eliminating gatekeepers; unlocking new sources of value creation supply and demand; using data to create community feedback loops; and centering on people, resources, and functions that exist outside the operations of a platform business.

As digital networks increase in ubiquity, businesses that do a better job of orchestrating all these competing elements will win.

Lesson from Nike and Samsung illustrated that the leaders of incumbent companies who understand the new business model can begin building tomorrow’s platforms in a way that not only leverages their existing assets but strengthens and reinforces them.

Have you made moves to turn your business into a platform? Tell me about it in the comments.

Resources:
If you do not have time to read the 336 pages of Platform Revolution, these links are suffice.
https://hbr.org/2016/04/pipelines-platforms-and-the-new-rules-of-strategy
http://www.marketwatch.com/story/what-twitter-knows-that-blackberry-didnt-2013-10-10