We wish we could have been there.

I’m sure you remember it well: that very moment when the lightbulb went off.

Maybe it was the culmination of successive sparks or the flip of a switch. Whichever it was, it started a cascade of ideas and inspiration.

As an entrepreneur, you know the feeling. You’ve likely experienced it first hand, or you’re currently in the thrill of the chase. Often times manifested from necessity, these moments ask us to consider: “There must be a better way…” 💡

Our team at The Branding Project knows the weight of these moments, both as fellow entrepreneurs and start-up team members. We have seen first-hand what it takes to start with these ideas and transform them into companies that are built-to-last.

Of course, there are copious factors at play when it comes to building a product or offering a service, but one thing holds true across industries: establishing a solid brand plants deep roots, strong enough to sustain growth and withstand turbulence above land.

Equipped with industry best practice, research and experience — we think we’ve discovered something worth sharing.

We have crafted a time-bound, budget-friendly, thought-provoking — and we think fun — 2-week brand sprint. This sprint allows us to work with teams to craft thoughtful brands and we want to share this project with you and your team to help you level up.

We have identified two prominent pain points when it comes to branding a start-up. We hear founders express:

I don’t have the money to invest in branding, I’m a start-up after all! Branding!?

Ain’t nobody got time for that — have you seen my to-do list!?

But here’s the thing, what we also hear — and I mean every time we speak with founders — is this:

If someone could find a way to help me articulate my passion and vision for my business and present it in a way that helps me leave a lasting impression on my target audience, I’d for sure be interested. BUT…” (see above)

Founders, we’ve heard you — and we have a solution to propose.

We have created a project outline and timeline that will guarantee you leave after 2 weeks with everything you need to feel confident about the direction and personality that is your brand. You will leave with a toolkit filled with high-quality design assets and a guiding strategy deck that promotes a unified and inspired company culture.

Here’s a quick breakdown of what happens during the 2 weeks:

DAY 1: Kickoff Call

Set the stage to make your Brand Sprint successful.
Time commitment: 1 hour

DAY 2: Strategy Exercises

Clarify your thoughts and layout your plan.
Time commitment: 3 hours

DAY 3–4: Review Exercises and Deck Delivery

We’ll take the notes from our conversations, apply our branding best practices and distill them into a proposed strategy deck.
Time commitment: 2 hours

DAY 5: Moodboard Delivery

We’ll present you with two brand directions in the form of moodboards so that you can step inside them and see which is the best fit.
Time commitment: 1 hour

DAY 6–7: Designers Are Designing, Pixels Are Being Pushed…

Sit back and relax, we’ll take the next two days to build your brand!
Time commitment: nothing from you, we got this!

DAY 8–9: Brand Presentation

We’ll present you 2 branding options. You’ll see two sets of logos, fonts, colors, and patterns. This is an exciting step-you get to pick your final brand identity!
Time commitment: 1 hour

DAY 10: Your Brand Identity Is Ready!

Be prepared to see your hard work in its full glory! 🤩
We’ll be here to answer any final questions.
Time commitment: 1 hour

We are always working to optimize our processes as we learn from working with founders like you. This two-part project has, so far, helped us support teams in the food space, the cannabis industry, and the influencer marketing niche. We are eager to add to this list, because at the very root of it — we want to help start-ups succeed.

If you think that this process might help you and your team better articulate your offering both internally and externally, reach out today to book a time to discuss your branding project with us.

Even though we might not have been there for the inaugural spark that started it all, we want to work with you if you believe that a strong brand strategy & identity will help you leave that lightbulb shining bright as you reach new heights.

In the spirit of keeping it as easy and impactful for you as possible, we’ve forgone the common hourly billing tendency of traditional agencies. We matched this with our vetted community of insightful designers to offer you what we feel is the best of both worlds. You get agency-quality brand assets at a price that lets you sleep at night.

So, whether you are yourself interested in learning more about how a 2-week brand sprint might help your business level up, or if you’re asking for a friend, we’d love to hear from you. If you think we’re crazy or crazy-on-to something, we’d love to hear from you too!

The reasonable man adapts himself to the world: the unreasonable one persists in trying to adapt the world to himself. Therefore all progress depends on the unreasonable man.

-George Bernard Shaw

We hope that you consider our proposal to shift the way that founders think about branding to be unreasonable.

Originally published at https://brandingproject.io.