Woven into the fabric of today’s cultural zeitgeist lie loose threads of poorly spun yarn, unraveling at their strands due to corporate greed and a cognitive dissonance bearing the masses.

Social media, a conduit for microtrends and baseless hype, has convinced even the best of us to prioritise dupes and knock-offs over quality and authenticity in this tireless zero-sum game of keeping up with the Joneses. In a time where underutilising and overconsuming have become normalised, OMNI seeks to push back.

As the fashion industry continues to jeopardise the well-being of our planet and people, we realise fundamental changes need to be made, from the bottom up. We can no longer stand by and watch as ill-intentioned and ill-informed fashion syndicates take centre stage, all while the brands actively trying to retribute and undo the harm caused by the industry are left in the shadows.

It is time we appreciate the craftsmanship, artistry, and labour intrinsic to our clothing rather than treating it as an expendable commodity. Sustainability and ethics should not be an added bonus; they should be the norm.

The cultural mindset around fashion needs to change. Our perception and understanding of clothing need to change. Our behavior toward consumption needs to change. The fashion industry needs to change.

This will be no easy feat, but we are up for the challenge. And with the help of all of you — our readers — we can make a difference little by little, one step at a time.

Join us in our journey to shake up the fashion industry for good.