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        <title><![CDATA[Letters on Growth - Medium]]></title>
        <description><![CDATA[A publication managed by Adstra. We help software and appointment-based businesses book 100+ qualified sales meetings monthly. This publication is managed by the Founder, Jake Roper. These pieces are letters. Meaning, all letters should be as though they are written for a friend. - Medium]]></description>
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            <title><![CDATA[The Complete Sales Funnel That Books 172+ Qualified Calls Per Month (Built 500+ Times)]]></title>
            <description><![CDATA[<div class="medium-feed-item"><p class="medium-feed-image"><a href="https://medium.com/letters-on-growth/the-complete-sales-funnel-that-books-172-qualified-calls-per-month-built-500-times-961ada582d6c?source=rss----e8b3b7ee850c---4"><img src="https://cdn-images-1.medium.com/max/1500/1*VYSxntNjpiKWvBXjU45kNQ.png" width="1500"></a></p><p class="medium-feed-snippet">After building the same high-converting sales funnel over 500 times and booking 172 qualified calls just last month, I&#x2019;m revealing the&#x2026;</p><p class="medium-feed-link"><a href="https://medium.com/letters-on-growth/the-complete-sales-funnel-that-books-172-qualified-calls-per-month-built-500-times-961ada582d6c?source=rss----e8b3b7ee850c---4">Continue reading on Letters on Growth »</a></p></div>]]></description>
            <link>https://medium.com/letters-on-growth/the-complete-sales-funnel-that-books-172-qualified-calls-per-month-built-500-times-961ada582d6c?source=rss----e8b3b7ee850c---4</link>
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            <dc:creator><![CDATA[Jake Roper]]></dc:creator>
            <pubDate>Mon, 28 Jul 2025 10:58:48 GMT</pubDate>
            <atom:updated>2025-07-28T10:58:48.141Z</atom:updated>
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            <title><![CDATA[The Best Advertising Platforms for SaaS Companies: A $50M Data-Driven Reality Check]]></title>
            <description><![CDATA[<div class="medium-feed-item"><p class="medium-feed-image"><a href="https://medium.com/letters-on-growth/the-best-advertising-platforms-for-saas-companies-a-50m-data-driven-reality-check-a72c4253ffa2?source=rss----e8b3b7ee850c---4"><img src="https://cdn-images-1.medium.com/max/1024/0*wbKTevJ7ygVkItXD" width="1024"></a></p><p class="medium-feed-snippet">Discover the real best advertising platforms for SaaS companies based on $50M in actual spend data.</p><p class="medium-feed-link"><a href="https://medium.com/letters-on-growth/the-best-advertising-platforms-for-saas-companies-a-50m-data-driven-reality-check-a72c4253ffa2?source=rss----e8b3b7ee850c---4">Continue reading on Letters on Growth »</a></p></div>]]></description>
            <link>https://medium.com/letters-on-growth/the-best-advertising-platforms-for-saas-companies-a-50m-data-driven-reality-check-a72c4253ffa2?source=rss----e8b3b7ee850c---4</link>
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            <category><![CDATA[lead-generation]]></category>
            <category><![CDATA[marketing]]></category>
            <category><![CDATA[advertising]]></category>
            <category><![CDATA[business]]></category>
            <category><![CDATA[saas]]></category>
            <dc:creator><![CDATA[Jake Roper]]></dc:creator>
            <pubDate>Mon, 21 Jul 2025 11:25:39 GMT</pubDate>
            <atom:updated>2025-07-21T11:29:29.604Z</atom:updated>
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            <title><![CDATA[How We Booked 38 Qualified Sales Calls in 48 Hours Using One AI SMS Bot (While Their Competitors…]]></title>
            <description><![CDATA[<div class="medium-feed-item"><p class="medium-feed-image"><a href="https://medium.com/letters-on-growth/how-we-booked-38-qualified-sales-calls-in-48-hours-using-one-ai-sms-bot-while-their-competitors-2f82c41df0b3?source=rss----e8b3b7ee850c---4"><img src="https://cdn-images-1.medium.com/max/1410/1*lSnqP22UBRn1eD_pUCKYBA.png" width="1410"></a></p><p class="medium-feed-snippet">The lead generation breakthrough that&#x2019;s making cold outreach obsolete&#x200A;&#x2014;&#x200A;and why 90% of SaaS founders are still fighting yesterday&#x2019;s war</p><p class="medium-feed-link"><a href="https://medium.com/letters-on-growth/how-we-booked-38-qualified-sales-calls-in-48-hours-using-one-ai-sms-bot-while-their-competitors-2f82c41df0b3?source=rss----e8b3b7ee850c---4">Continue reading on Letters on Growth »</a></p></div>]]></description>
            <link>https://medium.com/letters-on-growth/how-we-booked-38-qualified-sales-calls-in-48-hours-using-one-ai-sms-bot-while-their-competitors-2f82c41df0b3?source=rss----e8b3b7ee850c---4</link>
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            <category><![CDATA[business]]></category>
            <category><![CDATA[marketing]]></category>
            <category><![CDATA[ai]]></category>
            <category><![CDATA[lead-generation]]></category>
            <category><![CDATA[advertising]]></category>
            <dc:creator><![CDATA[Jake Roper]]></dc:creator>
            <pubDate>Mon, 14 Jul 2025 09:45:38 GMT</pubDate>
            <atom:updated>2025-07-14T09:45:38.260Z</atom:updated>
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            <title><![CDATA[The Ad Targeting Breakthrough That Drags Even ‘Impossible’ Niches Out of Hiding — And Books Them…]]></title>
            <description><![CDATA[<div class="medium-feed-item"><p class="medium-feed-image"><a href="https://medium.com/letters-on-growth/the-ad-targeting-breakthrough-that-drags-even-impossible-niches-out-of-hiding-and-books-them-36446f533372?source=rss----e8b3b7ee850c---4"><img src="https://cdn-images-1.medium.com/max/1024/1*IfMT-wlJFvvJpGiag0bXSQ.png" width="1024"></a></p><p class="medium-feed-snippet">You&#x2019;re about to see the only four-step system that still works after every algorithm shake-up</p><p class="medium-feed-link"><a href="https://medium.com/letters-on-growth/the-ad-targeting-breakthrough-that-drags-even-impossible-niches-out-of-hiding-and-books-them-36446f533372?source=rss----e8b3b7ee850c---4">Continue reading on Letters on Growth »</a></p></div>]]></description>
            <link>https://medium.com/letters-on-growth/the-ad-targeting-breakthrough-that-drags-even-impossible-niches-out-of-hiding-and-books-them-36446f533372?source=rss----e8b3b7ee850c---4</link>
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            <category><![CDATA[marketing]]></category>
            <category><![CDATA[enterpreneurship]]></category>
            <category><![CDATA[startup]]></category>
            <category><![CDATA[advertising]]></category>
            <category><![CDATA[business]]></category>
            <dc:creator><![CDATA[Jake Roper]]></dc:creator>
            <pubDate>Mon, 23 Jun 2025 08:42:57 GMT</pubDate>
            <atom:updated>2025-06-23T08:48:34.330Z</atom:updated>
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            <title><![CDATA[Generating Qualified Meetings Is Simple, Not Easy]]></title>
            <description><![CDATA[<div class="medium-feed-item"><p class="medium-feed-snippet">3 steps to book 100+ qualified sales calls a month</p><p class="medium-feed-link"><a href="https://medium.com/letters-on-growth/generating-qualified-meetings-is-simple-not-easy-de5fd58418e0?source=rss----e8b3b7ee850c---4">Continue reading on Letters on Growth »</a></p></div>]]></description>
            <link>https://medium.com/letters-on-growth/generating-qualified-meetings-is-simple-not-easy-de5fd58418e0?source=rss----e8b3b7ee850c---4</link>
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            <category><![CDATA[marketing]]></category>
            <category><![CDATA[lead-generation]]></category>
            <category><![CDATA[startup]]></category>
            <category><![CDATA[business]]></category>
            <category><![CDATA[entrepreneurship]]></category>
            <dc:creator><![CDATA[Jake Roper]]></dc:creator>
            <pubDate>Mon, 09 Jun 2025 09:28:43 GMT</pubDate>
            <atom:updated>2025-06-09T09:28:43.306Z</atom:updated>
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            <title><![CDATA[Why People Buy and How to Build Marketing Campaigns That Drive Sales]]></title>
            <description><![CDATA[<div class="medium-feed-item"><p class="medium-feed-image"><a href="https://medium.com/letters-on-growth/why-people-buy-and-how-to-build-marketing-campaigns-that-drive-sales-e1c4b8bfa1ea?source=rss----e8b3b7ee850c---4"><img src="https://cdn-images-1.medium.com/max/731/1*beXcVwGcWgespaMXt6k9cQ.png" width="731"></a></p><p class="medium-feed-snippet">Discover the psychology and funnel tactics that turn browsers into buyers. Learn the triggers, keywords, and copy angles that cut CAC in&#x2026;</p><p class="medium-feed-link"><a href="https://medium.com/letters-on-growth/why-people-buy-and-how-to-build-marketing-campaigns-that-drive-sales-e1c4b8bfa1ea?source=rss----e8b3b7ee850c---4">Continue reading on Letters on Growth »</a></p></div>]]></description>
            <link>https://medium.com/letters-on-growth/why-people-buy-and-how-to-build-marketing-campaigns-that-drive-sales-e1c4b8bfa1ea?source=rss----e8b3b7ee850c---4</link>
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            <category><![CDATA[psychology]]></category>
            <category><![CDATA[advertising]]></category>
            <category><![CDATA[entrepreneurship]]></category>
            <category><![CDATA[marketing]]></category>
            <category><![CDATA[business]]></category>
            <dc:creator><![CDATA[Jake Roper]]></dc:creator>
            <pubDate>Mon, 19 May 2025 09:34:09 GMT</pubDate>
            <atom:updated>2025-05-19T09:34:09.504Z</atom:updated>
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            <title><![CDATA[Why Cold Outreach Is Failing in 2025 (And What to Do Instead)]]></title>
            <description><![CDATA[<div class="medium-feed-item"><p class="medium-feed-image"><a href="https://medium.com/letters-on-growth/why-cold-outreach-is-failing-in-2025-and-what-to-do-instead-7f3de8c5b60a?source=rss----e8b3b7ee850c---4"><img src="https://cdn-images-1.medium.com/max/1280/1*Gp-Nq7EASP3XIg09NG1Aqg.png" width="1280"></a></p><p class="medium-feed-snippet">Cold outreach is dying. Discover why cold email and cold calls are less effective than ever&#x200A;&#x2014;&#x200A;and what high-growth businesses are doing&#x2026;</p><p class="medium-feed-link"><a href="https://medium.com/letters-on-growth/why-cold-outreach-is-failing-in-2025-and-what-to-do-instead-7f3de8c5b60a?source=rss----e8b3b7ee850c---4">Continue reading on Letters on Growth »</a></p></div>]]></description>
            <link>https://medium.com/letters-on-growth/why-cold-outreach-is-failing-in-2025-and-what-to-do-instead-7f3de8c5b60a?source=rss----e8b3b7ee850c---4</link>
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            <category><![CDATA[marketing]]></category>
            <category><![CDATA[outbound]]></category>
            <category><![CDATA[business]]></category>
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            <category><![CDATA[entrepreneurship]]></category>
            <dc:creator><![CDATA[Jake Roper]]></dc:creator>
            <pubDate>Mon, 12 May 2025 08:40:38 GMT</pubDate>
            <atom:updated>2025-05-12T08:45:00.885Z</atom:updated>
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            <title><![CDATA[The Funnel That Turns Cold Clicks into 150 Sales Calls Monthly]]></title>
            <description><![CDATA[<div class="medium-feed-item"><p class="medium-feed-snippet">Discover the &#x201C;one funnel to rule them all&#x201D;</p><p class="medium-feed-link"><a href="https://medium.com/letters-on-growth/the-funnel-that-turns-cold-clicks-into-150-sales-calls-monthly-c15e3f44054d?source=rss----e8b3b7ee850c---4">Continue reading on Letters on Growth »</a></p></div>]]></description>
            <link>https://medium.com/letters-on-growth/the-funnel-that-turns-cold-clicks-into-150-sales-calls-monthly-c15e3f44054d?source=rss----e8b3b7ee850c---4</link>
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            <category><![CDATA[entrepreneurship]]></category>
            <category><![CDATA[marketing]]></category>
            <category><![CDATA[business]]></category>
            <category><![CDATA[ai]]></category>
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            <dc:creator><![CDATA[Jake Roper]]></dc:creator>
            <pubDate>Mon, 05 May 2025 10:07:04 GMT</pubDate>
            <atom:updated>2025-05-05T10:07:04.685Z</atom:updated>
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            <title><![CDATA[AI Ads — The New Era of High-Converting Ad Creation]]></title>
            <description><![CDATA[<div class="medium-feed-item"><p class="medium-feed-image"><a href="https://medium.com/letters-on-growth/ai-ads-the-new-era-of-high-converting-ad-creation-a054a9a54187?source=rss----e8b3b7ee850c---4"><img src="https://cdn-images-1.medium.com/max/1536/1*mal_b-jwoxU2HSs2muDYfg.png" width="1536"></a></p><p class="medium-feed-snippet">There&#x2019;s a massive shift happening in how businesses create ads</p><p class="medium-feed-link"><a href="https://medium.com/letters-on-growth/ai-ads-the-new-era-of-high-converting-ad-creation-a054a9a54187?source=rss----e8b3b7ee850c---4">Continue reading on Letters on Growth »</a></p></div>]]></description>
            <link>https://medium.com/letters-on-growth/ai-ads-the-new-era-of-high-converting-ad-creation-a054a9a54187?source=rss----e8b3b7ee850c---4</link>
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            <category><![CDATA[ai]]></category>
            <category><![CDATA[entrepreneurship]]></category>
            <category><![CDATA[advertising]]></category>
            <category><![CDATA[marketing]]></category>
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            <dc:creator><![CDATA[Jake Roper]]></dc:creator>
            <pubDate>Mon, 28 Apr 2025 09:58:10 GMT</pubDate>
            <atom:updated>2025-04-28T09:58:10.352Z</atom:updated>
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            <title><![CDATA[Stop Cold Calling and Start Scaling: The Marketing Investment That’s Actually Worth It]]></title>
            <description><![CDATA[<div class="medium-feed-item"><p class="medium-feed-image"><a href="https://medium.com/letters-on-growth/stop-cold-calling-and-start-scaling-the-marketing-investment-thats-actually-worth-it-ae63a155e81e?source=rss----e8b3b7ee850c---4"><img src="https://cdn-images-1.medium.com/max/1024/0*DEzeMKBHeYW-8Cq8" width="1024"></a></p><p class="medium-feed-snippet">Stop dialing and start scaling, here&#x2019;s how</p><p class="medium-feed-link"><a href="https://medium.com/letters-on-growth/stop-cold-calling-and-start-scaling-the-marketing-investment-thats-actually-worth-it-ae63a155e81e?source=rss----e8b3b7ee850c---4">Continue reading on Letters on Growth »</a></p></div>]]></description>
            <link>https://medium.com/letters-on-growth/stop-cold-calling-and-start-scaling-the-marketing-investment-thats-actually-worth-it-ae63a155e81e?source=rss----e8b3b7ee850c---4</link>
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            <category><![CDATA[business]]></category>
            <category><![CDATA[entrepreneurship]]></category>
            <category><![CDATA[startup]]></category>
            <category><![CDATA[ai]]></category>
            <category><![CDATA[marketing]]></category>
            <dc:creator><![CDATA[Jake Roper]]></dc:creator>
            <pubDate>Mon, 14 Apr 2025 09:26:44 GMT</pubDate>
            <atom:updated>2025-04-14T09:26:44.807Z</atom:updated>
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