FATdrop Adds New Tools For Building Email Lists

The invite system lets people easily subscribe to your list via a simple link.

Building a strong, targeted email list is one of the most effective ways to do successful promo — yet we know from talking to our clients that it’s also proved one of the most challenging. Being able to stay in direct contact with taste-makers helps to nurture relationships and build your scene. As social media platforms try to lock you in by making it harder and harder to communicate directly with your followers, an email list provides an easy channel to speak directly to people who care about your music.

FATdrop has always had a strong consent-based policy for email sending — to ensure the platform isn’t used to spam recipients. But of course there are times when this policy can be frustrating, especially for new senders. It can take time and effort to get people to subscribe to your list.

Introducing Mailing List Invites

With that in mind, we’re rolling out a new tool to help you effectively build your mailing lists. The new invite system lets people easily subscribe to your list via a simple link.

Here’s how it works: Get your unique invite link, and share it! Anyone who clicks the link will be able to subscribe to your list with a few clicks. Simple.

FATdrop owner and product manager Alex Stacey explains some of the background:

“A few months back we launched a feature request board to allow clients to suggest and vote on new features on the FATdrop platform. Mailing List Invites quickly emerged as a popular idea. Building a mailing list can be tricky and as a promo platform, we walk a fine line between giving clients the power to effectively promote music and ensuring a great experience for DJs. This new feature makes it easy to build a solid, consent-based mailing list and we’ve worked hard to make the process as simple as possible.”

When can I use the new Mailing List Invite system?

UPDATE [7.1.22]: This feature is now available on all FATdrop accounts.