The Power Of Parties

How filling a dancefloor can take your label to the next level.

People who’ve been to the parties will have an idea of what our taste is, look out for our records and keep up with the label.

Anyone who’s attended an Oscillate party will know what to expect from the label. “We hope that people who’ve been to the parties and who’ve already enjoyed the nights will have an idea of what our taste is, and they’ll look out for our records and keep up with the label,” says Miller.


Regularly putting on parties creates a community around your label, which helps promote the music to an audience that are receptive and open-minded to it.

With the label the parties came naturally. “The events are the main thing that build a community around your label. So if you’re regularly putting on parties, at least every month, you’ll get people who keep coming because they enjoy your nights and know your music. Then they’ll get to know other people who come regularly and this creates a community around your label, which helps promote the music to an audience that are receptive and open-minded to it.”


The Mechatronica crew at Sameheads in Berlin

Staying true to the sound you want to express will pay off in the long-run.

“If your goal is to build a community around a sound that’s not broadly recognised, then patience and consistency are really important. Staying true to the sound that you want to express, even if it means not breaking even on the night, will pay off in the long-run.”


Feedback Loop

Leading the music promo conversation - a FATdrop publication.

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Alice Austin

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London born, Berlin based club culture & nightlife writer

Feedback Loop

Leading the music promo conversation - a FATdrop publication.