How Your Label Can Ride The New Wave Of Radio

New stations are forging their own culture and creating world-class content for global audiences..

Alice Austin
Apr 1 · 6 min read

Community over capitalism

Photo by David Neman

The radio show is basically a business card for the label.

A new promo opportunity

Independent radio provides a platform for a label to showcase their content and catalogue, and build a space in a community to represent themselves.

How to bag a radio show

Hone your pitch

Add indie radio DJs to your promo list

Choose your collaborators carefully


Feedback Loop

Leading the music promo conversation - a FATdrop publication.

Alice Austin

Written by

London born, Berlin based club culture & nightlife writer

Feedback Loop

Leading the music promo conversation - a FATdrop publication.