A Kicker is Text, Image, Link or any of the allowed Medium objects. If nothing else, using Text, it is a nice way to classify and organize your stories for readers (and yourself). A Kicker lives above the Title of your story.
Without a Kicker
Without a Kicker you have the typical Title and Sub-Title as below.
With a Kicker
The Kicker can be any of the standard Medium objects or formats. A picture, a link, or Text formatted as a Title, Sub-Title, etc.
The image below is with a Kicker (Writing Tips) formatted as a Sub-Title.
