Dark Topics Earn Big Money
Fellow writers, have you had the same experience? And what does this say about us as a society?
I recently conducted an audit of my nearly 200 articles’ stats. I wanted to see which topics, keywords, and key phrases did well, so that I could search for similar ideas to write about.
I thought it would be a fun exercise. Given my background in math, I love crunching numbers. I love figuring out what works and replicating it.
It turned out to be depressing.
Just about every story I’ve written that has done really well — which I will define as greater than 1K views and earnings well into three figures or higher — has been about a dark topic.
Narcissism.
People who don’t take responsibility in their lives.
Fake, two-faced friends.
You get the idea.
What do you do when dark topics sell, but you’re not a dark person?
More than anything else, I enjoy showing others how to have happy, fulfilling lives.
My favorite topic to write about is gratitude. I have a practice I do every morning where I list things I’m thankful for. I connect with the best…
