Here’s How Vocal Media Can Pay Per Read — Without Ads
“Just show me the stupid recipe,” I mumble as I play wack-a-mole with pop-ups, video ads, and banners that block content.
I understand when blogs are covered in ads, because let’s be honest, most blogs are maintained with the goal to create income. But ads continue to become even more invasive online.
So how does Vocal Media afford to pay-per-read when they don’t run ads? How can Vocal afford to pay large prizes for regular competitions?
Vocal has a number of programs that earn income, but the answer becomes more interesting when considering Vocal’s place within their parent companies strategy.
Creators are as much of a product for Vocal, as the content they create.
Table of Contents:
-What is Vocal Media
-How Does Vocal Earn Money to Disperse to Creators?
-Sponsored Content
— Sponsored Posts
— Created with posts
— Sponsored communities
— Subscriptions to Vocal+
— Paid sweepstakes
— Taking a platform fee from pledges and tipping
— Funding
-Vocal is focused on gaining users
