How Even Medium Staff Are Using Shortform for Promotion

It’s a thing, officially

Burk
Feedium

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How Even Medium Staff Is Using Shortform for Promotion on Medium — laptop and notebook on desk
How Even Medium Staff Is Using Shortform for Promotion on Medium — Photo by J. Kelly Brito on Unsplash

Okay, it’s starting to feel like Groundhog Day, the movie. Love that movie. This is the fourth time, I’m going to talk about shortform content within a couple of days. But this time, it‘s official. Sort of.

A quick recap on how to use shortform

In my last post, I gave some insight on how I would use shortform posts on Medium to promote long-form content. The main use cases I mentioned were:

  1. Like Twitter: 2–3 liners that link to a longer story
  2. To recap posts: Summing up longer posts or adding details
  3. As poetry: Rhyming promotion for your long-form content
  4. As standalone content: Unique condensed value

Now, I’m just a Medium newbie. You don‘t have to take my word for it. So, let me show you that Medium itself is actually using shortform the way I advise to use it here.

How Medium Staff use shortform

In the last few days, I’ve started to notice a few posts on my homepage from Medium Staff. Official Medium, so to speak. And I was very pleased to see that they’re using shortform content exactly the way I have been telling you to in my previous…

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Burk
Feedium

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