How to Manipulate a Title to Get What You Want and Make Your Article Go “Boom!”
or “Requiem for a Title”
I’m sure many of you have heard of AIDA or PAS for marketing frameworks. If you haven’t, you probably still maintain control over your morals and soul. In that case, congratulations!
But for the rest of us, using AIDA (Attention Interest Desire Action) or PAS…