Here Are the Top 40 Substack Newsletters by Traffic

In case you were wondering which newsletters are dominating the others

Image created by Author, modified from photo by Sebastian Voortman from Pexels

Substack is an online newsletter company focused on bringing a new format to independent writers. While it only started in 2017, as of November 2021 it already reached 1 million paying subscribers!

According to SimilarWeb, they’re now getting almost 30 million unique visitors a month, too.

Now imagine how many more people read newsletters exclusively in their email browsers and you can bet their total reach is in the hundreds of millions every month.

While they likely have almost 20 thousand different newsletters set up, Substack doesn’t release much information publicly.

Backlinko makes a good attempt at collecting as much data as they can on Substack and occasionally update their main article, so if you’re curious for more stats, check that out.

One thing they didn’t quite answer well enough is:

What are the most popular Substack newsletters?

So, I set out to answer the question using a few online SEO tools. Here are the top Substack newsletters as of January 2022, ranked by their estimated organic traffic.