An exploration
with Apple Watch

by feedly

Apple is releasing its Apple Watch on April 24th 2015. At feedly we decided to take some time and explore what it could mean for us to create an app for the Watch.

“The most personal Apple device yet”

Your feedly on your wrist

The Apple Watch has been created for two things: quick looks and fast interactions. We believe those could best translate into a few interesting experiences on feedly:

  • Get the best 8 stories from your feedly on your Apple Watch
  • One tap to save or tag stories and access them later on any of your devices at any time
  • One tap to open stories on your phone and continue reading them on your phone

Displaying stories

After launching your Apple Watch app you will be presented with one of the 8 best stories from your feedly. Each story displays the information needed to quickly decide if it is worth reading entirely.

Here is what you will see for each story:

  • Title
  • Engagement
  • Source
  • Image (if any)
  • A few lines from that story
Various scrolling states of an article

Browsing stories

You can scroll each story to view its first image as well as a short extract of its content using a scrolling gesture or the digital crown. You can also swipe right to view the next story.


Once you find an interesting article there are a couple thing you can do:

  • Save a story and access it later on any of your devices
  • Tag a story with any of your feedly tags
  • Continue reading on your iPhone so it opens on you iPhone the story you were just glancing at on your Apple Watch

If you don’t want to read this story instead you can simply tap the check button to mark it as read and make sure it doesn’t appear on your feedly again.


After designing for the Apple Watch here are a few comments and questions I have:

  • It’s really difficult to design an application for a device which has breakthrough use cases, new interactions but you have never tried. If that has happened to you in the past, what have you done to ease the design process?
  • There seems to be no default icon for “continue on phone”. As you have seen I simply used an icon representing an iPhone. Do you think that works well? Do you have other ideas?
  • I would love to hear if you have any suggestion or feedback!

One more thing

If you are interested in these kinds of design challenges, and you want to help people connect to the stories they need to keep ahead, shoot me an email! I am looking for a senior visual designer / Art Director to work with me on pushing the feedly brand forward and re-inventing the way people access and read content wherever they are. Don’t hesitate to send your portfolio to

Design co-founder at feedly

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View what I read on feedly