Felix Capital doubles size of funds to over $1.2bn and closes its 4th fundraising at $600m
- Strengthens team with two new investors and three new advisors
- Continues thematic focus on the transformation of the customer journey and the emergence of a more digital, sustainable lifestyle
New funds, consistent strategy
It’s a big milestone today at Felix, as we announce that we have closed an additional $600m of committed capital, exceeding the initial $500m target. This 4th fundraising since we launched in 2015 doubles Felix’s total committed capital to over $1.2bn and further validates our strategy and vision of building a top tier investment firm for the Creative Class.
With these new funds, our strategy is not changing, as we continue our thematic focus on the transformation of the customer journey and the emergence of a more digital lifestyle. We expect to back another 20–25 companies over the next couple of years, across Europe and selectively in North America. Our team will continue to seek exposure to cultural shifts and emerging consumer needs, with a focus on early-stage and the flexibility to invest thematically at growth stages as well. We are expanding our areas of interest, planning to grow our exposure to Web3, a new platform for creativity, community, and of course entrepreneurship. The urgency to live a more sustainable lifestyle will be an increasingly central theme, in line with our mission to partner with founders who want to have a positive impact on the world.
“Felix was established with the vision that the rapid transformation of consumers’ behaviour represented a massive opportunity and needed focus”, said Frederic Court, Felix’s Founder & Managing Partner. “Since then, we have built a portfolio in line with that strategy, backing emerging and culturally relevant consumer brands, as well as related enabling technologies that support them. We are proud of the growing community of founders who have trusted us, as we expanded our thematic lens across the transformation of the key segments of our personal and professional lives.”
Post pandemic, an expanded opportunity
The pandemic accelerated the adoption of more digital lifestyles, across people’s personal and professional lives. It reinforced Felix’s thesis and the opportunity to invest in the transformation of the customer journey, across trusted brands, platforms, and related enabling technologies. We invest in every key aspect of people’s personal lives (including food, shopping, health, wellness, personal finance, entertainment, communication, and gaming), and increasingly around the transformation of their professional lives, with new software tools addressing the modern workforce’s needs (around 30–40% of the investments are in B2B and SaaS businesses).
Felix’s select investments include trusted brands such as Mejuri (jewellery), yfood (nutrition), Highsnobiety (media), Everdrop (sustainable CPG), ANINE BING (fashion), platforms such as Moonbug (kids entertainment — see picture above), TravelPerk (travel), SellerX (Amazon brands), and enabling technologies and software such as Mirakl (eCommerce SaaS), Lightspark (payments), Juni (SMB banking), and Peppy (health). Felix’s growth strategy is to reinvest significantly into its existing portfolio at key growth inflection points, and into external companies within its core themes such as Forter (payments), Ledger (Web3) and Sorare (gaming).
We pride ourselves on building long-term, trusted relationships with founders, as illustrated below. This is our core mission and will remain the case with these new funds.
- David Marcus (ex Meta and Paypal), co-founder and CEO at Lightspark, a Felix portfolio company, noted:
“Felix Capital brings an innovative approach to capital investment, and for over a decade I have valued their focus, commitment, and partnership. They are exceptional in supporting founders, with deep expertise and resources, and are fearless in supporting visionary ideas. I am sure these new funds will continue to build on that strong heritage.”
- Rene Rechtman, cofounder and CEO of Moonbug, owner of CoComelon (now part of Candle Media) and backed by Felix at early and growth stages, mentioned:
“The Felix team has been a trusted partner since Moonbug’s inception. They believed early in our innovative model combining creativity and data, assembling and nurturing iconic kids entertainment brands that could impact culture, and they helped us build a modern media business.”
- Noura Sakkijha, co-founder and CEO of Mejuri, the leading jewellery brand backed by Felix since Series A, added:
“Felix’s deep understanding of brand-building has been very valuable. They realise that building a brand is about art and science, and that it takes time. Running a consumer-centric modern brand implies mastering multiple channels, both online and in real life, for which we can tap into their expertise and network.”
Same platform, expanded investment and advisory team
With these new funds, we are committed to our way of practising venture capital, applying a thematic approach, and making conviction-driven, founder-centric investments. Since our launch only 7 years ago, we have operated in the same, distinctive way. Our culture is profoundly team-based, with collaborative decision-making (we don’t “vote” on investments), and active team support for all the portfolio companies. We are delighted to welcome two new experienced investors, María Auersperg de Lera and Sophie Luck, and three new advisors, Maria Raga (Depop CEO), Musa Tariq (senior marketer at brands such as Apple, Nike, Ford, and Airbnb) and Branko Milutinović (founder and CEO of gaming company Nordeus), all with exceptionally relevant backgrounds.
We are extremely grateful for the support of our investors (Limited Partners or “LPs”) who are backing us with their trust and capital, fund after fund. We have had renewed support from all our existing investors, and have been able to add new investors, with whom we had started a dialogue in most cases several years ago, as venture capital is such a long-term game. With a very supportive and institutional investor base (pension funds, endowments, foundations, families and institutions with a deep commitment to venture) we have built a very solid foundation for Felix’s future. Once again, thank you for such support!
About Felix Capital
Felix Capital is a London-based venture capital firm for the Creative Class, operating at the intersection of technology and creativity. Felix focuses on digital lifestyle, investing in emerging digital consumer brands and related enabling-technologies. The firm’s mission is to be a partner of choice for entrepreneurs with big ideas and help them build trusted brands that stand out and move the world forward.
Since its launch in 2015, Felix has raised over $1.2bn for early-stage and growth investments, backing over 50 companies across Europe and North America. Illustrative investments include Farfetch, an online marketplace for fashion and luxury; Mirakl, a SaaS platform for marketplaces; Mejuri, a modern jewellery brand; Juni, a digital financial companion for SMBs; Moonbug, a media platform for kids; yfood, an alternative nutrition brand; and TravelPerk, a modern corporate travel solution.